Mobile marketing will change the way we buy and sell. At the Future Store in Germany, Radio Frequency Identification (RFID) is put to use to make shoppers feel personally welcome. The next step is making it mobile.
Mobile Potential (9:50 min, subtitled)Volvo is a big believer in mobile marketing. From one showroom in Germany, shoppers get a souvenir: film and pictures sent to their mobile phones via Bluetooth. Pictures they can then send to friends via GPRS.
Mobiles are among the most personal devices we carry. Advertisers as well as operators have a huge responsibility to protect that as well as serve customers what they want. How can that balance be maintained?
A recent study by the University of St Gallen, in Switzerland, shows that mobile spam might have a negative impact on operator's brand name. As many as 80 percent of respondents said they received unsolicited messages. Yet consumers affected by spam took very little action to avoid the problem.
UK-based company Flytxt has developed a range of innovative mobile-marketing solutions for different industries, such as coupons schemes for cinemas, fundraising campaigns and multimedia marketing. The company recently helped operator 3 run film trailers over 3G.
