Filtered by Tags consumers and Category White Papers
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Mobile broadband networks, smart devices and apps bring significant benefits for people, business and society. However, operators looking to grasp opportunities in this ecosystem face a number of challenges to driving growth and staying competitive. App coverage provides an integrated approach to these challenges by allowing operators to relate network performance to user experience and to manage it effectively.
As operators face ever-increasing demands from subscribers, the ability to deliver a good user experience has never been more crucial as a competitive differentiator. However, operators often struggle to link the subjective perception of services by specific users to KPIs. Knowing which KPIs to prioritize – and where to invest in the networks to optimize user experience and loyalty for a range of consumer segments – has become a common dilemma.