As network operators seek to differentiate their broadband offerings, manage traffic and optimize operations across fixed and mobile access networks, policy control has a central role to play. Implementing a converged end-to-end policy control solution in broadband networks reduces operational complexity, enhances subscriber retention and creates opportunities for cross-bundling of services.
By discussing three areas of data management – data consolidation and optimization, customer experience management and new business models – and presenting a conceptual structure for data usage, this paper outlines how operators’ ever-growing data assets can be transformed into revenue streams.
As the mobile broadband market enters its second wave of revenue development, differentiation is the name of the game. To stand out from the crowd, operators will need to offer a widespread, high-quality user experience and a range of differentiated services to attract different subscriber types.
Accurate insight into customer service experience has never been more essential for operators competing in a market increasingly driven by end user expectations. The concept introduced in this paper represents a response to the Service Assurance challenge by combining a new business-oriented level of key performance indicators (KPIs) for user-experienced services with structured measurement, network reporting and event-based drill-down functionalities.
How to benefit while maintaining competitive advantage
Network sharing has obvious benefits. Why then have so few projects been successful? Although complex, the technical issues can be resolved. The real challenge is to make cooperation between competitors work. Taking a business-focused and structured approach will improve the chances of success.