Today, over half of the global population lives in cities and the growth of urban areas is predicted to continue. 45 percent of people living in cities today own a smartphone and a large share of mobile data traffic is already being generated in metro areas. City people rely on their devices to ease the challenges of everyday life, and having good mobile coverage is now ranked among the top five satisfaction factors in cities. However, in many cities around the world, app coverage is surprisingly limited.
The new era of 4G IP networking is founded on the creation of a network with the scale and scope required to satisfy the demands of an increasingly connected world. As we get closer to the Networked Society, operators face three fundamental challenges: rising subscriber expectations, a fast-evolving commercial landscape, and exponential growth in data traffic.
Operators can continue to improve the relevance of their networks by adopting an architecture customized for innovation.