Ericsson Multiservice Delivery Platform

Executive summary

Today, it is vital to give a superior user experience to the consumer. To do so, you need to be provided with a toolset to stay in control of the ever-growing number of screens and to deliver the best user experience to each screen.

In order to succeed in the multimedia marketplace you need to:

• Embrace change
• Focus on revenue streams
• Understand the user and personalize the offers
• Control partner relations and revenue shares
• Keep opex low.

With Ericsson’s Multiservice Delivery Platform you can quickly enter the mobile marketplace, target a specific audience and be rewarded with immediate success. The solution makes it easy to introduce new offerings and business models as the subscriber base grows, without having to invest in new technology.

The overall theme for the Ericsson Multiservice Delivery Platform is nScreen user-experience management, broadening the platform from supporting core telecom services, such as mobile broadband self-care, into new segments and verticals, such as media publishers and the automotive and health-care industries.

User experience

Today’s users want a superior digital experience regardless of which screen they are using. A bad experience will effect user satisfaction and cause churn.

The optimal user experience depends on:

• interaction style (touch, keys, mouse, remote, and so on)
• interaction mode (active, passive)
• capabilities and supported content
• type of connectivity

Ericsson’s Multiservice Delivery Platform ensures an optimal digital-user experience on all screens.

Operator benefits

With Ericsson’s Multiservice Delivery Platform you get one system with several configurations:

Storefront – This in-portal configuration makes it easy to build and maintain an attractive storefront through which any type of offers can be marketed, sold and delivered to the consumer.

Mobile Marketing – Makes it possible to work with advertising business models, thereby attracting users to your services, sponsored by ad clicks and views.

Personal Home – Allows the end users to personalize their experience by selecting what services they want on their Personal Home. The main purpose of this configuration is to create customer understanding, loyalty and returning users.

Connected Vehicle Cloud - allows many actors to meet and engage in the automotive ecosystem. This will increase value of current business and introduce new players to take part in value network.

Why Ericsson

Ericsson is the perfect Service Enablement business partner for communication service providers aiming to address the business challenges of today.  We will bring experience, proven tools and industrialized software solutions.