Ericsson ConsumerLab releases Emerging App Culture report on app usage in high- growth markets, after conducting research in Russia, India and Brazil.

The tools of education – soon at a museum near you

Ericsson ConsumerLab’s Future School project is providing important insights into the education of tomorrow. Read more about the topic in this Ericsson Business Review article, written by ConsumerLab’s Marcus Persson.

What is TV these days? And do consumers really care?

Consumer research reveals that TV is not necessarily a loser in tomorrow’s increasingly complex media consumption behavior. ConsumerLab’s Niklas Rönnblom and Anders Erlandsson have written an article on this subject in the latest issue of Ericsson Business Review.

ICT and commuting in focus

Ericsson ConsumerLab has cooperated with KTH Royal Institute of Technology in Stockholm on a new report on ICT and commuting. The report presents how ICT can facilitate commuting from a user point of view and make it more sustainable.

How important is online privacy to you?

We share so much of ourselves on social networking sites. In the light of these news habits of sharing – do you trust that producers won’t misuse your information, either by their own fault, or if third parties somehow manage to breach the safeguards? Find out in the latest ConsumerLab report.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab is a knowledge-based organization, our main offering is insight. We have more than 15 years’ experience in consumer research, which involves studying people's values and behaviors, including the way they act and think about ICT products and services. We provide consumer insight to influence strategy, marketing and product management within the Ericsson Group. Our knowledge helps operators develop attractive revenue-generating services

We gain our knowledge through a global research program based on annual interviews with 100,000 individuals in more than 40 countries and 10 megacities – statistically representing the views of 1.1 billion people. We use both quantitative and qualitative research, and spend hundreds of hours on in-depth interviews and focus groups with consumers from different cultures. Our research includes general market and consumer trends and in-depth insights into specific areas.

To be close to the market and consumers, Ericsson ConsumerLab has team members in most of Ericsson’s market regions. Being part of the Ericsson Group gives us a thorough understanding of the ICT market and business models. This broad knowledge is unique and is the basis for our credibility and integrity. We see the big picture, understand where the individual fits in, and know what this means for future trends and services.

Compartir