Beijing Netcom teamed up with Ericsson to support internal communications during the 2008 Olympic Games.
Ericsson's IMS-based multimedia solution delivered converged technology for the first time in Olympic history, showcasing Beijing Netcom's vision and commitment to providing innovative services.
As the exclusive fixed-line telecommunication partner for the 2008 Olympic Games, Beijing Netcom was dedicated to hosting a high-impact digital experience. A total of 48 venues were involved in the games, across the key cities of Beijing, Shanghai, Shenyang, Tianjin, Qinghuangdao, Qingdao and Hong Kong. Creating a bespoke and stateof-the-art communication solution to cover all areas was a huge challenge. To assist, Beijing Netcom selected an IMSbased Command Supporting System (CSS) from Ericsson.
Beijing Netcom had already signed an agreement with Ericsson in 2007 for the development of the first IMS network in China. This laid the foundations for the advanced applications which were rolled out during the run up to the games. Zhan Ruo Tao, Director of Technology, Beijing Netcom explains why Ericsson was the natural choice of partner: "Ericsson has supported our progress for more than two decades. When we approached them to discuss the games several years ago, they gave us the benefit of their experience at the Sydney and Athens Olympics and this has been invaluable throughout the project. Ericsson has played a very important role and we believe that our cooperation has a very bright future."
The CSS is a tailored package consisting of a number of solutions and products to support Beijing Netcom's operations and management staff. Consisting of six main features; multimedia conference, call center, group address book, simultaneous ringing, presence and document sharer, the CSS meets the operator's unique service demands. Ericsson's Systems Integration expertise was vital as new functionalities needed to integrate with existing systems and work through a common, easy-to-use interface. Taking on the role of Prime Integrator, Ericsson worked with global and local partners as well as maintaining a constant dialog with Beijing Netcom. The close working relationships meant that all parties were always working toward the same goal, an important factor with the deadline of the opening ceremony looming. The resulting CSS enables the convergence of data, speech and video over an IMS-based infrastructure. Services such as voice, data, audio and video can be coordinated and managed quickly and efficiently, resulting in a more diverse and complete communications experience. This is the first time that Beijing Netcom has introduced video communication into its daily operations and it has altered the perception of many users, who now see video as a means of everyday communication.
Partnering with Ericsson undoubtedly helped Beijing Netcom to prepare for the Olympics and the solution has created a countrywide network which will benefit the operator for years to come. Frank Xu Wang, Sales Director, Ericsson explains: "In a country where most operators focus on TDM, this solution places Beijing Netcom in a strong position. They have provided multimedia services to their customers for some time but this is really the first time they have used this functionality themselves and that's great experience for a multimedia future."
Customer: Beijing Netcom, China
Beijing Netcom's position in the Chinese market