Unitel opens the door to a seamless provision of rich multimedia content.
Mobile telecommunications is a fast growing market in Angola. While innovative services like internet and MMS are attracting new subscribers, ease of use is essential in keeping them satisfied. With configuration a key concern, Unitel chose an over-the-air (OTA) platform to ensure devices were properly and automatically configured for multimedia services.
To make it easier for its subscribers to use value-added services on their mobile phones, Unitel employed Ericsson’s Automatic Device Configuration (ADC). It effortlessly allows these capabilities to be accessible without the need for any action from the subscriber. It also reduces the burden on the customer care call center and cuts opex.
Unitel initially launched ADC in its network in December 2008. MMS was due to be launched for the first time in Angola at this time and Unitel wanted an easy way for its subscribers to utilize this new service.
Joel Rego, Services Development Manager, Unitel explains that by improving customer experience and the quality of service delivery, the company sees satisfied subscribers and higher retention levels: "It’s important that access to services is as easy as possible. With the ADC solution, subscribers don’t have to worry about setting up their terminal to access services like MMS and the internet, which directly impacts their satisfaction level and our bottom line."
With a short turnaround schedule and the difficulties faced in getting a server through customs, the project was a race against the clock. Bruno Vilares, Solution Architect, Ericsson explains how the two parties stepped up to the task: "The time restraints and logistics of the project were a real challenge, but we did it. Our flexibility and confidence in our solution ensured that we delivered a first-of-its-kind deployment."
Today, the configuration provides service throughout the entire country, supplying seven million subscribers through two servers. Unitel and Ericsson are now preparing for an upgrade to provide more functionalities and services, using a total of four servers.
The evolution means that Unitel is able to deliver further functionalities with the new upgrade and will have the capacity to configure iPhones, Android and Windows smartphones.
Unitel’s Joel Rego explains why it chose Ericsson for the project: "We already had a very good relationship with Ericsson and they had an excellent record in platform installation. They won on every count: technical knowledge, commercial understanding and implementation time."
Bruno Vilares describes the future possibilities afforded by the solution: "Unitel is improving each year in terms of its network and service offering. We’re providing all the technical support we can to help them keep providing new services to their users. In a way we’re growing together."
Unitel is currently the leading mobile operator in Angola. The company has long pioneered the mobile telecommunications market in the country, introducing GSM in 1998 and launching 3G services in April 2001. With around 7 million subscribers, it now covers all 18 provinces of the country and more than 100 municipalities.
Provide configuration support for various devices.
Ensure ease of use in order for users to take full advantage of multimedia services.
Improve quality of service delivery based on real-time device usage information.
Optimized user experience.
Reduced number and duration of customer care calls, cutting opex and improving customer satisfaction.
Informed dialog with users regarding supported multimedia services.
Automatic Device Configuration (ADC) makes it possible for operators to take instant action with device detection information from the core network. The correct configuration details are automatically provided to the mobile phone over-the-air.
ADC enables easy and seamless configuration of phones to support internet and MMS services. For person-to-person purposes, ADC ensures that the user is immediately able to access services from day one.
With ADC, operators will support multimedia functions, ultimately improving quality of service, creating and sustaining an important relationship with users. In addition, device-per-user information can help find target groups and better direct new services to specific user groups.
ADC also ensures that enterprises can easily take control of their device fleets. It enables straightforward access to services, such as email, provides support for various devices and secures sensitive information.