Ericsson, the market leader in IMS (IP Multimedia Subsystem), is giving a group of Aussie and Kiwi developers a rare opportunity to tap into its global expertise into this next generation standard.

Ericsson’s IMS enables consumers to communicate in variety of modes - including voice, text, pictures and video, or any combination of these - in a seamless fashion with any IP-enabled broadband or mobile device.

The developers have been flown to Sydney for a two-day workshop this week, lead by one of Ericsson’s leading IMS experts, Irishman Brian O’Toole.

Following the workshop they’ll be given access to a portal and software development studio to start turning their ideas into reality.

Ericsson’s strategic marketing manager Jeremy Hope says the workshop is an initiative of Ericsson’s Mobility World Program, where Ericsson helps more than 250,000 developers globally.

“We’re offering local developers the chance to tap into our knowledge as global market leader in IMS; the foundation for a range of applications with the advantage of interoperability between your pc and mobile.”

“These are all mass-market communication services that, if successful in a specific market, will be expected by consumers, in the same way normal phone calls or text messaging can be used today.”

About IMS

Ericsson IMS is available for fixed and mobile networks and is currently used by some of the world's leading telecommunication operators including Sprint in the US, Telefonica in Spain and TIM in Italy. 

Ericsson IMS in a mobile network offers users push-to-talk (complying with Push-to-talk over Cellular, PoC) and a family of weShare services. WeShare enriches mobile phone calls by adding various types of content during the call, enabling additional revenue generation from every call made in the network. Examples of weShare-enriched calls are: sending a stored picture or film clip; sending a live video of what happens around you; and drawing on a shared whiteboard in the mobile phone, all at the same time as the conversation continues.

Ericsson is the leader in IMS with 19 commercial IMS contracts and a further 40 trials completed or in progress.