Ericsson helped individualise the telecommmunications experience by making mobile broadband a reality. Now, we're helping enable another quantam shift in the way people watch TV, on any device, anytime, anywhere.
Our vision won't immediately change the way people watch broadcast TV. But it will be a catalyst for how they watch it tomorrow.
Creating the Individual TV Experience
Ericsson is driving the Individual TV Experience through several global standardisation initiatives, thereby ensuring that our vision for personalised, interactive communication will be achieved with mass-market scale and service adoption.
Some of the Global standardisation initiatives in which Ericsson is involved which form the basis of the Individual TV Experience, including those described below.
Digital Living Network Alliance (DLNA) is a cross-industry organisation of leading consumer electronics, computing industry and mobile device companies, with the goal of enabling interoperability and sharing of digital content and media between devices within the home and on the move. Read more.
Ericsson is a founding member of the Open IPTV Forum, which is working towards an end-to-end specification to allow any consumer end‑device, compliant to the Open IPTV Forum specifications, to access enriched and personalised IPTV services. Read more.
IP Multimedia Subsystem (IMS) enables communication and entertainment services to work across multiple devices, irrespective of device type (mobile, PC or TV) and independent of network connectivity (wireless or wireline). IMS is the "glue" that creates the individual TV experience across all three screens. Read more.
Rich Communication Suite (RCS) is the joint effort of leading industry players - including operators, network and device vendors - to speed up and facilitate the adoption of applications and services that provide an interoperable, convergent, rich communication experience based on IMS. RCS will provide standardised, internet-like communications services on mobile devices, such as chat, multimedia messaging, presence, file transfer, video and image sharing between mobile users. Read more.
