IPTV will be the killer application for Broadband Service Providers in the new competitive environment of the proposed National Broadband Network (NBN), according to a whitepaper released by Ericsson Australia and IDC. The whitepaper highlights the need for ongoing service differentiation between Broadband Service Providers (BSPs) in the future.

Historically, TV and telecommunications have typically been under the supervision of separate regulatory authorities in each country. Now that TV is also being delivered over communications networks and telephony over cable TV networks, the regulatory situation has become unclear.

The emerging 'Individual TV Experience' will offer consumers an amazing new world of television viewing, while offering significant opportunities and challenges for network operators and service providers.

Television is rapidly evolving. The time is now for operators, broadcasters and service providers alike to develop business strategies that will support delivery of personalised, interactive communication services to their customers.