AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • RT @BrettCasson: Institution of Surveyors Victoria getting a taste of #InfraWorks360 #scantheworld #Autodesk #augmentedreality http://t.co/…

    Retweeted by @BFSurveys

  • Watch the video of the recent exhibition we addded #augmentedreality to for @CochlearUK using the FREE @layar App https://t.co/2V9curKCvP

  • RT @MarsID: Follow Friday: Follow @trinfinity for Tweets about #Drupal #CiviCRM #Design #UX #OpenSource #Security #AugmentedReality...

  • THNX! @huldanelson95 & @sdanies1 for following our #startup! W/ @haptter #augmentedreality #tech you'll touch your fav video w/ #smartphone!

  • Merge Labs promises $129 virtual reality goggle #oculus #rift #virtualreality #augmentedreality #ar #vr #view3d.tv http://t.co/LxELMFD9Pp

  • Yeah! @wanderlust_Vik, The chronic wanderlust since 2009 ;-), is following @haptter #augmentedreality #app #video #startup. Thanks Viktoria!

  • IEEESA: RT heavyprojects: WIRED instagram on #augmentedreality IEEESA http://t.co/ZUoSbEWqYg

  • Is #augmentedreality reality the next tech revolution?! https://t.co/JH4B6pakiJ

  • RT @heavyprojects: @WIRED instagram on #augmentedreality @IEEESA http://t.co/IJ918mH5xo

    Retweeted by @sachi_79

  • @TheAllThing @petesonearth Aiming for 50-60 people for the first one. Focus is #augmentedreality hardware & software

  • RT @heavyprojects: @WIRED instagram on #augmentedreality @IEEESA http://t.co/IJ918mH5xo

    Retweeted by @IEEESA

  • Our dream: to increase #augmentedreality. What’s yours? http://t.co/aV1m7GQHOJ

  • #LuxuryDaily Ferrari creates #immersive showroom experience via #augmentedreality http://t.co/SQHdFB2H57

  • Ferrari App Brings Epic Showroom Experience to Japan and Australia #augmentedreality http://t.co/rmF6ydCKQq

  • Ferrari creates immersive #showroom experience via #augmentedreality http://t.co/w4LgOynrZU via @LuxuryDaily #retail #customerexperience

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN