AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.


  • Anyone else coming to the #Atlanta #AR Meetup tonight at @Definition6? Not too late to RSVP! #AugmentedReality

  • Ok... is a must for science teachers, #AugmentedReality with chemical reaction! Part chem part magic trick! #Free

  • For a long time #augmentedreality makeup mirrors were only a hope - they are now a reality #tech

  • New #augmentedreality tech is allowing women to virtually apply multiple choices of make-up, before they purchase it.

  • Fight Jordi fight! @GeogamingBCN inqubatorbcn #AugmentedReality #Gaming #StartUp @CreatiFI_FI fiware…

  • Google Translate Adds 20 Languages To #AugmentedReality App

  • Take #criticalthinking for kids up a notch! #AugmentedReality book with #argument building skills (and it's fun!).

  • Check out the updates to #googletranslate! @GoogleForEdu #AugmentedReality

  • Púca-developed GeoFindIT app adds new dimension to with #AugmentedReality feature #AR @BandF

  • RT @guille_fdi: RACMA #AugmentedReality TFG @informaticaucm gana Premio Innovación de los Premios Emprendedor Universitario @unicomplutens…

    Retweeted by @informaticaucm

  • RT @plattcreative: Dusty Wright talks @FuelFX at #FuturismNYC meetup @adorama #AugmentedReality

    Retweeted by @jlbhart

  • RACMA #AugmentedReality TFG @informaticaucm gana Premio Innovación de los Premios Emprendedor Universitario @unicomplutense Enhorabuena!!

  • #AugmentedReality Device Makes Virtual Mountains out of Real Sand via @PopMech

  • #AugmentedReality has now its #camera : @Nokia OZO #360degrees ;#OZO #AR

  • #atrisk #Augcomm #augmentedreality #ausedchat #AusELT #aussieED #Autism #autismawareness #austl

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN