Ericsson ConsumerLab

Highlights

Identifying the needs of tomorrow’s video consumers

Identifying the needs of tomorrow’s video consumers

The Ericsson ConsumerLab TV & Media 2013 report looks at the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.

Target the recommenders

Target the recommenders

As social media impacts on almost all of our media consumption there are huge opportunities for media companies in targeting “recommenders” – those who tip off friends about particular content. But there are a few things they must consider in order to make social media work for them.

Latin American consumers ripe for m-commerce

Latin American consumers ripe for m-commerce

A report from Ericsson ConsumerLab suggests that Latin America has many of the conditions needed for the growth of m-commerce.

Keeping Smartphone users loyal

Keeping Smartphone users loyal

A ConsumerLab report assesses the impact of network performance on consumer loyalty to operators.

Voice and internet vital to city life

Voice and internet vital to city life

A ConsumerLab article covers how voice and internet satisfaction differs in various places – and not just between places, but also in the same place.

Ericsson Mobility Report

Ericsson Mobility Report

Ericsson has performed in-depth data traffic measurements since the early days of mobile broadband from a large base of live networks covering all regions of the world.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has more than 15 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.

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