Ericsson Multiscreen Video Processing

Multi-screen is now a reality and consumers expect to be able to view TV content on any device, from any location and at any time.  In an industry where TV content hours and internet capable video streaming devices are rapidly increasing, operators must find solutions that can match the scale needs of today while at the same time allowing for future service growth.  Ericsson's Multiscreen Video Processing solution addresses both of these needs.

Description

The Multiscreen Video Processing solution is Ericsson’s compression solution for the delivery of video content to devices over HTTP networks.  Primarily the focus is on linear content, but the diverse and rapidly evolving world of multiscreen means other viewing models – particularly live-to-file – are in scope.

Multiscreen Video Processing makes the competition irrelevant.  No competitor can match our value proposition – “all encoding platforms, always the best performance”.  No other solution can offer the same combination of an unbiased mixture of encoding platforms coupled with the best encoding performance in each platform, making Multiscreen Video Processing the most versatile solution on the market.

Business Benefits

Multiscreen Video Processing is the only solution on the market that can offer all encoding platforms.  Customers can choose our solution, not because we are the only vendor to offer a particular encoding platform, but because we offer the best encoding performance, the best support and the best systems integration capabilities.

A critical enabler is Ericsson Virtualised Encoding, which allows the technology strategy (the choice of encoding platform) to be separated from the financial and operational strategy.  This allows operators to effortlessly adapt their mix of encoding platforms to match their workflow needs, both today and tomorrow. 

The solution therefore offers a number of benefits:

  • It allows operators to keep the same architecture, even as their encoding needs evolve over time.  They can keep the same redundancy model, the same monitoring system, the same CDN interface capabilities and so on.
  • Operators can mix and change their choice of encoding platforms without needing expensive operator re-training.  This is because Ericsson Virtualized Encoding abstracts the encoding platform technology layer from the operational layer, and hence the same user interface is presented regardless of the mix of platforms
  • Operators can choose Ericsson because we can be the best strategic partner, not because we happen to offer the best trade-off between conflicting decision-criteria.

All of these benefits drive down costs and risks for our customers.

Related Products

AVP 4000
The AVP 4000 is an encoder based on video-optimized hardware, where the emphasis is on uncompromised picture quality.  The video-optimised processing means it is ideal for applications where picture quality is the main need. 

SPR 1200
The SPR 1200 is also an encoder based on video-optimized hardware, but here the emphasis is on optimising for the lowest power consumption.  This is ideal for applications where the head-end is already full with broadcast equipment, leaving limited capacity for new equipment. 

SVP 4000
The SVP 4000 is an encoder based on off-the-shelf servers.  In addition, it can be configured with GPUs, to increase processing density.  This product is ideal for data-centre deployments, and also applications where workflow flexibility is the main concern.  The SVP 4000 also features a built-in multiscreen packager.

SVP 1000
The SVP 1000 is a standalone packager.  Standalone packaging is ideal in some applications, for example more complex packaging use-cases (than can be achieved with internal packaging) or where there is an architectural need to implement packaging in a different site to encoding. 

Services Reference Solution: Multiscreen Advanced Delivery
Multiscreen up-ends existing pay TV business models, but the nature of the technology also creates opportunities to deploy new business models.  Our monetisation package gives operators the tools needed to deploy advanced targeted advertising, live to file and blackout solutions.