Multi-screen is now a reality and consumers expect to be able to view TV content on any device, from any location and at any time. In an industry where TV content hours and internet capable video streaming devices are rapidly increasing, operators must find solutions that can match the scale needs of today while at the same time allowing for future service growth. Ericsson's Multiscreen Video Processing solution addresses both of these needs.
The Multiscreen Video Processing solution is Ericsson’s compression solution for the delivery of video content to devices over HTTP networks. Primarily the focus is on linear content, but the diverse and rapidly evolving world of multiscreen means other viewing models – particularly live-to-file – are in scope.
Multiscreen Video Processing makes the competition irrelevant. No competitor can match our value proposition – “all encoding platforms, always the best performance”. No other solution can offer the same combination of an unbiased mixture of encoding platforms coupled with the best encoding performance in each platform, making Multiscreen Video Processing the most versatile solution on the market.
Multiscreen Video Processing is the only solution on the market that can offer all encoding platforms. Customers can choose our solution, not because we are the only vendor to offer a particular encoding platform, but because we offer the best encoding performance, the best support and the best systems integration capabilities.
A critical enabler is Ericsson Virtualised Encoding, which allows the technology strategy (the choice of encoding platform) to be separated from the financial and operational strategy. This allows operators to effortlessly adapt their mix of encoding platforms to match their workflow needs, both today and tomorrow.
The solution therefore offers a number of benefits:
All of these benefits drive down costs and risks for our customers.
The AVP 4000 is an encoder based on video-optimized hardware, where the emphasis is on uncompromised picture quality. The video-optimised processing means it is ideal for applications where picture quality is the main need.
The SPR 1200 is also an encoder based on video-optimized hardware, but here the emphasis is on optimising for the lowest power consumption. This is ideal for applications where the head-end is already full with broadcast equipment, leaving limited capacity for new equipment.
The SVP 4000 is an encoder based on off-the-shelf servers. In addition, it can be configured with GPUs, to increase processing density. This product is ideal for data-centre deployments, and also applications where workflow flexibility is the main concern. The SVP 4000 also features a built-in multiscreen packager.
The SVP 1000 is a standalone packager. Standalone packaging is ideal in some applications, for example more complex packaging use-cases (than can be achieved with internal packaging) or where there is an architectural need to implement packaging in a different site to encoding.
Services Reference Solution: Multiscreen Advanced Delivery
Multiscreen up-ends existing pay TV business models, but the nature of the technology also creates opportunities to deploy new business models. Our monetisation package gives operators the tools needed to deploy advanced targeted advertising, live to file and blackout solutions.
TV is a new game, it’s time to play
Adaptive Bitrate Streaming [74 Kb]
Multiscreen Solution Brochure [0.9 Mb]
ERICSSON TELECOMMUNICATIONS BULGARIA LTD. - 55 Nikola Vaptzarov Blvd - 1407 Sofia -Bulgaria -Phone: +359 2 965 18 88