Ericsson Multiscreen TV

Next-Generation TV Challenges

TV consumers today demand a seamless way to consume any content, on any screen, anywhere. They want to have a social experience while watching TV. They want personalized and rich experience across devices. This is what they are willing to pay for.

However, delivering this social, seamless, multiscreen TV poses several difficult challenges. These include the creation of consistently engaging user experiences across the screens, competing with new Over-the-Top (OTT) players, developing new monetization models, and scaling to handle the proliferation of devices and content.

Ericsson Multiscreen TV Solution’s mission is to offer the most compelling business solution to these challenges – to enable growth, and to manage CapEx and OpEx efficiently. It consists of the industry’s most comprehensive portfolio of core and client functionalities to deliver content over any access network with cross-device compatibility for browser-based clients. The core functionality includes content management, middleware, VOD backoffice, digital rights management among others. The client functionality includes common client framework, SDK and portals.

Ericsson’s Multiscreen TV Solution is a complete ecosystem, allowing for seamless end-to-end integration, from content preparation to distribution, making it easy to earn, easy to grow and easy to use.

The Most Feature Rich TV Solution Available

• A complete end-to-end ecosystem from content acquisition, to content preparation, distribution, and state-of-the-art consumer experience
• Deliver over any network – IP, cable, satellite, terrestrial or OTT
• Leverages open standards to enable flexible, multi-vendor solutions and re-use of service provider’s existing equipment to reduce cost of deployment and operations
• Integration of DASH enables adaptive streaming – deliver content at the right bitrate depending on device and network bandwidth
• Unified VOD store/Session transfer and bookmarks
• Cloud PVR capable
• Next generation browser-based User Interface that can be easily deployed to new client devices
• Multiscreen SDK to create customized portals and applications on any device
• Promotions management – create promotions such as buy one get one free, happy hour, dynamic pricing and so on
• Recommendation engine – deliver recommendations based on the analysis of individual profiles and usage, content similarities, rated content and so on

Benefits to TV Service Providers

Easy to earn

• Simple, intuitive user interface to encourage content discovery and consumption, and social interaction leading to higher ARPU with cross-sell and up-sell opportunities
• Recommendation engine to serve personalized offerings and long tail content for further cross-selling opportunities
• Service velocity - rapid, cost effective deployment of new revenue enhancing or customer retention services and applications
• Uniquely flexible ad insertion options allows customized ad-based revenue models
• Content delivery using progressive download – allow subscribers with low bandwidth to consume content. This leads to increased revenue without making large network investments to solve bandwidth issue
• Channel discovery and self-service – Consumer can add channels to their package on their own. This creates up-sell opportunities without the service provider having to be involved with the consumer in this process

Easy to use

• Harmonized, brand consistent look & feel on all devices to build brand loyalty
• Common Program Guide – View and manage the program guide from any device
• Cloud-based recordings and playback (Time-Shifted TV) – schedule reminders, and record from any device and playback from another device
• Easy access to content from the best or most convenient screen available, at home, in the office or on the move
• One stop shop – subscribers enjoy the convenience of a single bill for all TV and video consumption

Easy to grow

• Scale to support millions of streams and a virtually unlimited content library
• Start with any screen, grow to adapt to any other screens
• Future proof solution – The Solution’s open architecture and Ericsson’s thought and technology leadership ensure solution evolves to meet future requirements

Why Ericsson

Ericsson recognizes that the path to a successful multi-screen delivery infrastructure is complex and ever-evolving.  A "one-size-fits-all" or "plug-and-play" approach doesn't work given the unique histories, capabilities, and consumer needs of each TV service provider.  Each customer's situation requires a tailor-made solution with the right selection of components and services for their business.  Ericsson is not only a vendor with 20 years of delivering award-winning products but a strategic partner, with 2000+ video service professionals worldwide, who can help with multi-creen solutions planning, implementation, management and support.