The visibility and control made possible by the Service-Aware Charging and Control solution is vital in today's rapidly growing market of mobile data traffic and new multimedia services.
Through a combination of deep-packet inspection and heuristic analysis (similar to pattern recognition), the Service-Aware Charging and Control solution identifies traffic carried over the network. This is the foundation for delivery of high-quality, easy-to-use services, and makes it possible to charge for services in a way that makes sense to subscribers.
The capabilities of the solution include:
With the traffic inspection and service classification capabilities of the Service Aware Charging and Control solution, operators can take the content, events and effective usage time into consideration, rather than charging for services based simply on the generated volume of traffic or the duration of sessions.
This approach is logical and easy for users to understand, and therefore supports higher service usage and increases loyalty, while attracting new subscribers.
Operators can also offer the kind of bonus programs and cross-promotions that have proven successful in other industries. This charging flexibility allows service providers to capitalize on the full range of multimedia services, by offering campaigns and incentives for subscribers to try new services and to use current services more.
The combination of flat rate offering and peer-to-peer applications, poses an increased risks for operators in terms of securing good user experience for all subscribers and getting a sound return on their investments.
By identifying and categorizing different types of traffic, network resources can be utilized in an intelligent way. This implies prioritizing bandwidth-intensive and delay-sensitive applications, which are usually more profitable premium services. With this increased control, operators can ensure that a minority of users do not occupy the bulk of the network resources.
Furthermore, operators are supported with usage statistics that can form the basis of informed decisions on policy control and network planning.
The Service-Aware Charging and Control solution makes it easier for subscribers to activate new services and for operators to ensure they are delivered with the expected quality-of-service.
The transparent, logical pricing models enabled by the solution, also pave the way for advanced multimedia services.
Last but not least, subscribers can be provided with information about the charge of a service prior to using it and can be allowed to top up their accounts via self-service portals. This gives them better control over their spending and leads to greater satisfaction.
Ericsson’s Service-Aware Charging and Control solution has now been embraced by more than 200 Operators globally. These Operators have put their trust in SACC solution because of its ability to listen, understand and deliver personalized services that resonate with end user’s needs in real time.
With the growing usage of Smartphones, consumers are increasingly accessing services through service specific applications. Service-Aware Charging and Control can be extended to create packages that are tied to any app in a way that is very simple for operators to manage and consumers to understand.
Ericsson and Qualcomm have developed the Modem Assisted Service Classification solution that joins together Ericsson Service-Aware Policy Controller and Ericsson Service Aware Support Node with functionality in Qualcomm-based terminals to create those packages. The traffic is associated to the originating app with utmost accuracy, and classification is maintained through application updates. Operators can flexibly decide which apps to bundle, or allow consumers to select them. In this way app traffic can e.g. be free-rated, and new packages can be created very fast to adapt to consumer demand.
Avea, Turkey: Exceeding expectations
Avea has made long-term investments to meet subscriber expectations and manage the surge in data use. The Ericsson Service-Aware Charging and Control solution brings new and differentiated services.
Policy and Charging - the path to service personalization