Benefits for Content Providers
- Broadband networks give you a stable and secure distribution channel and additional revenues from interactive programming and advertising.
- Broadband makes it possible for you to offer individual TV with interactive programming and more targeted advertising.
- With broadband it is possible to provide content to a broader range of TV channels and even target small, niche audience groups.
- You can use broadband to reach niche audiences for online games, video-on-demand, and virtual goods.
- Your content will be more attractive to advertisers through personalized ads that enable them to target their audience more effectively.
Broadband is an excellent distribution channel for your content and media. It can take a service such as TV and turn it into an individual experience. By enabling true interactivity, personalization and active participation, broadband is revolutionizing the way we consume media.
IPTV lets you deliver more detailed information about programs, tailored advertising, time-shift programming, and interaction using instant messaging.
On broadband networks you have access to an almost unlimited number of channels. No matter how few viewers a program has in one country, there are always enthusiasts somewhere else who want to see that program. IPTV makes this possible.
As the expansion of mobile broadband – based on HSPA and LTE – continues, you will also be able to take advantage of the ‘everywhere access’ that mobility provides.
We worked with NRK in Norway to establish an interactive mobile-TV advertising application in 2007, providing a business model that allowed mobile-phone users to watch live or on-demand streamed TV programs and interact with their favorite brands or shows.
We can also help you make the most of your content.
