Flash panel

Broadband

Benefits for Users

Broadband makes life easier. It lets you work, study and live wherever you want. It also gives you access to your complete digital library, TV shows, social network and even your monthly work report on any device. We focus on ensuring ubiquitous broadband and high-quality services that reflect your lifestyle and make your day-to-day activities easier.
  • Fiber-to-the-home and a mobile broadband subscription open the door to a true digital society – any service, any device, anywhere.
  • The future of broadband is not just about computers and mobile phones; navigation systems, game consoles, e-book readers and even cars will be connected.
  • You can do your part to help reduce CO2 emissions by using teleworking/ telepresence and eServices, enabled by broadband, to avoid unnecessary travel and transportation.
  • Your workplace can be more productive and cost-effective thanks to broadband, and you can enjoy the benefits of flexible working, leaving more time for family and friends.
Broadband Benefits for Users

In brief/In detail

Broadband gives you more control – you choose the music, TV programs, games, and work schedule you want. With the right broadband supplier you will have a seamless experience wherever you are, regardless of the device and service you are using.

Imagine talking on your mobile phone as you drive home. You then walk into your house, sit down on the sofa and transfer the call to a video conference on your TV. Broadband allows you to have a richer and more interactive experience such as this one, called the Individual TV Experience.

Personalized TV lets you chat and watch TV on the same screen at the same time with the ability to divert incoming sessions to your mailbox at the click of a mouse. It also includes sharing and playing games and music interactively with your friends while video-conferencing.

Other similar broadband-enabled services could include having your health constantly monitored, or having your car’s engine automatically checked as you drive. You will have constant access to the information and content you want, at any time, wherever you are.

It is important that we know what you want, so we regularly conduct in-depth research into consumer attitudes and habits. Ericsson ConsumerLab uses annual interviews with about 30,000 people around the world to find out what people want when it comes to telecom products and services.