Stunning, fast and engaging sports graphics

Piero Showreel

Duration: 02.12


Sports Graphics and Data Visualization

PIERO is a cost-effective and user-friendly sports graphics system. PIERO enhances sports video content with visually engaging and informative effects by using image recognition and state-of-the-art graphic overlays. Developed from ground-breaking research by the BBC in 2004, it was the first graphics software of its type. Years later, working closely with our customers, we have made PIERO an indispensable tool for sports analysis.

User-friendly and Reliable

Over 50 global broadcasters already rely on Ericsson’s PIERO for their sports graphics and analysis. PIERO is constantly praised for its fast and straightforward operation. Its open architecture, simple installation, and efficient workflows mean that it is easy to integrate PIERO with your existing operations.

Richer Sports Content

With PIERO, broadcasters have an efficient way to drive viewers’ retention and engagement, creating new possibilities for development of premium content. From live productions to highlights shows, PIERO effects support pundits in building richer stories and expanding their sports programming.

For Broadcasters and for Clubs

In addition to broadcasters, PIERO is used by more than 15 professional sports clubs. Its outstanding analytical capabilities support the clubs to devise and refine coaching regimes for players and improve sports performance.


PIERO Broadcast

In-game graphics for broadcast sports productions.

•   Single desktop PC
•   SDI and file mode
•   All sports


In-studio augmented reality graphics for sports productions.

•   Single desktop PC
•   SDI and file mode
•   Football and baseball


In-game graphics for coaching and game analysis.

•   Laptop
•   File mode
•   All sports


PIERO supports a wide variety of sports, from football and tennis to hurling and handball


American Football

Aussie Rules Football



Ice Hockey






Motor Racing

Premium Modules

PIERO premium modules provide additional opportunities for broadcasters and sports content owners to create more engaging and informative sports content.

Opta Data Visualisation

The Opta module fetches the latest game data and visualizes the information using PIERO graphics. The module has access to years of global data is easily filtered by league, game and player.

Stats Data Visualisation

The STATS module has full access to the STATS baseball feed and can create a range of informative visualizations. Data is easily filtered by date, game and player. View the graphics in either real or virtual settings.

Touch Screen

The touch screen module provides a simplified way of using PIERO graphics to support analysts during live productions or sketching effects in advance.

EA Sport FIFA-15

Ericsson has collaborated with Electronic Arts to use their latest video game graphics in PIERO. With EA’s external renderer, PIERO effects can be built using their sophisticated player models and realistic virtual stadiums.

General Enquiries

For general enquiries
please click here

Piero Support

For Piero Support
please click here

+44 (0) 7841 004 514
(UK Business hours)

Key Contacts

Vincent Noyer

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