If your channel is highly complex, features dynamic live events and last-minute inclusion of content and commercials and is, perhaps, regionalized then our reliable Managed Dynamic Playout service is for you. Our clients’ channels evolve constantly, and their requirements change accordingly. Because of our scale, we’re able to respond fast with effective, trusted and robust solutions.

OVERVIEW – Managed Dynamic Playout

Complex and Dynamic

If your channels are complex, featuring dynamic live events and last-minute inclusion of content and commercials and is regionalized then our reliable Managed Dynamic Playout service is for you. Our clients’ channels evolve regularly, as do their challenges. Because of our scale, we’re able to respond fast with effective, trusted and robust results.

Dedicated Team

Due to the size of the task and the agile responsiveness it demands, we have dedicated teams located across our global hubs. Supported by bespoke infrastructure, each team is equipped to deliver the full range of Playout services, extending to the operation of the highest specification Media Control Rooms.

Business Challenges

Stringent Quality Requirements, Stable Output

Broadcasting a channel packed with live content takes quality requirements to the most stringent level, and demands consistently stable output. There is no room for error or downtime, yet only the most credible and scalable Playout providers are able to guarantee the necessary level of quality and stability.

Access to Capital

Building an in-house thematic Playout solution from the ground up requires a significant up-front investment. You need to find a Managed Thematic Playout service you can trust to provide you with the most innovative and trusted technology on an operational expenditure basis.

Availability of Resources

The resources required for building a Playout center are scarce. It makes more sense to seek a fully managed Playout service that offers instant access to the fullest possible range of resources, on demand.

Equipment Support and Obsolescence

Because of the speed of Playout technology evolution, the risk of resource obsolescence looms large. Rather than having to make continued investments in new technology, it makes more sense for broadcasters to out-task their Playout requirements to a solid provider who invests on their behalf.

The Ericsson Difference

Skills and Credibility

No other provider in the world manages Dynamic Playout as well as Ericsson. A unique combination of expertise, facilities and credibility sets us apart from all other players in the field.

Ability to Invest

Ericsson is a global and comprehensive service provider. This gives us the edge on smaller, specialist Playout operators. We have the financial power to offer complex out-sourcing agreements, involving staff transfer and asset financing.

Stability and Reputation

Our reputation is gold standard, based on more than a hundred years of successful operation. Our clients know they can trust us to be there for the long haul, responding to their channels’ changing needs without letting up on delivery for an instant.

Scale

We deliver our Managed Dynamic Playout service across five of Ericsson’s secure and resilient operating hubs. This diversification affords unparalleled and ample options for disaster recovery, in the unlikely event that something should go wrong.

Outsourcing and Transformation

If you have an existing Playout facility we can transform it on your behalf (sometimes within twelve months), delivering a new operating model and driving phenomenal cost efficiencies. Our outsourcing expertise covers both technology and people, so we’re able to fulfil the full range of business cases.

Key Service Facts

A true global market leader, we manage the Playout of over 500 channels worldwide (dynamic, thematic, streaming, regional variations and +1)

We deliver over 100,000 hours of live content each month

Our Managed Dynamic Playout is based in Ericsson’s secure hubs in the UK, France, Sweden, the Netherlands, Finland and Abu Dhabi

We deliver dynamic channels to the world’s most respected – and most demanding – broadcasters

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