Never before have people been as connected as they are today. Consumers want their internet connection to be as mobile as they are. New products are going online, while brand and innovation are taking the lead as key differentiators. The PC industry is embracing these new opportunities in the face of competition, device convergence and hardware commoditization.
The result is creative new combinations and products which are set to be launched over the next few years. This means new revenues for the PC and consumer electronics industries if they can deliver continuously improved end-user experiences.
Mobile broadband is what connects devices to the internet, but it’s not the core business of these industries. And it shouldn’t be. Stick to creating the products that give people an even better user experience thanks to mobile broadband connectivity and portability.
Thomas Teckentrup, general manager of Toshiba Computer Systems Division Europe, says that we are not interested in one-size-fits-all devices anymore. Their research shows that consumers’ devices are becoming more personal and specialized for specific functions.
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