Ericsson ConsumerLab

Highlights

Keeping Smartphone users loyal

Keeping Smartphone users loyal

A ConsumerLab report assesses the impact of network performance on consumer loyalty to operators.

Voice and internet vital to city life

Voice and internet vital to city life

A ConsumerLab article covers how voice and internet satisfaction differs in various places – and not just between places, but also in the same place.

Ericsson Mobility Report

Ericsson Mobility Report

Ericsson has performed in-depth data traffic measurements since the early days of mobile broadband from a large base of live networks covering all regions of the world.

Unlocking Consumer Value

Unlocking Consumer Value

A ConsumerLab report identifies the needs of today’s smartphone and mobile internet users.

How young professionals see the perfect company

How young professionals see the perfect company

A study from Ericsson ConsumerLab called "Young professionals at work" looks at the latest generation to enter the workforce: the Millennials.

Mixing schoolwork and leisure

Mixing schoolwork and leisure

According to a ConsumerLab study: Almost half of Estonian pupils use school computers for leisure activities. Many pupils also bring their own mobile phones and tablets to school to use for study purposes. This bring-your-own-device behavior blurs the boundary between leisure and school work.

Ericsson ConsumerLab – The Voice of the Consumer

Ericsson ConsumerLab has more than 15 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries and 15 megacities – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.

To be close to the market and consumers, Ericsson ConsumerLab has analysts in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.

Share