Ericsson Canada today announced the Ericsson Triple Play Challenge, in which one lucky fan may win $1 million (CAD) if the Toronto Blue Jays turn a triple play during one of six games this season. An additional $1 million will also be donated to the Jays Care Foundation.

When the visiting team has two men on base and no outs, it is usually time for fans to jeer. For six games this year, Jays fans will now have a reason to cheer…for a triple play. If that occurs, Ericsson will give one lucky fan the opportunity to win $1 million, and will donate a matching amount to the Jays Care Foundation. In baseball terms, a triple play is a play by the defense in which three offensive players are putout as a result of continuous action, providing there is no errors between putouts.

“The triple play is the most thrilling end to an inning and one of the most exciting things to witness in baseball,” said Mark Henderson, President and CEO of Ericsson Canada. “If the Blue Jays manage to turn one, it’s a win-win. A lucky fan will get the gift of a lifetime and the Jays Care Foundation will get $1 million to help kids pursue their dreams.”

“Ericsson Canada stepped up to the plate this year to sponsor the Jays Care Foundation 50/50 program enabling the ongoing support to a variety of charities and programs each year. Their support offers a fantastic opportunity for fans to win a cash prize at every Jays home game, including the Ericsson Triple Play Challenge where Fans will have a chance to win $1,000,000. A matching donation from this challenge will go directly to the Jays Care Foundation helping us to continue to provide priceless opportunities for kids in need,” said Melinda Rogers, Chair of the Jays Care Foundation. “Thank you Ericsson!”

The contest will occur during the following home games:

• August 18, 2009, against the Boston Red Sox
• August 19, 2009, against the Boston Red Sox
• August 21, 2009, against the Los Angeles Angels
• September 4, 2009, against the New York Yankees
• September 5, 2009, against the New York Yankees
• September 25, 2009, against the Seattle Mariners

The Blue Jays have turned three triple plays in their storied existence, including two in September 1979 just two weeks apart. So far this year, there have been three triple plays in Major League Baseball, the most recent occurring May 20th when the Texas Rangers turned one against the Detroit Tigers.

About the Ericsson Triple Play Challenge

Each person who has a valid game ticket scanned upon entry into Rogers Stadium for one of the eligible games will be automatically entered into the contest. Entrants must retain their ticket stubs. A no-purchase-necessary mail-in entry option is also available.

The Ericsson Triple Play Challenge will end as soon as the grand prize is awarded. For more information, including contest details and rules, visit www.bluejays.com.

About Ericsson

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of “to be the prime driver in an all-communicating world” through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

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Jays Care Foundation

Since 1992, the Jays Care Foundation has been empowering children and youth in need, inspiring them to make positive choices and helping them realize their dreams by providing access to programs that support physical activity, education, and life-skill development.

The funds raised by the Jays Care Foundation are committed to initiatives and programs that improve the lives of kids in the Greater Toronto Area and beyond, including:

• Encouraging kids to get physically active through youth baseball initiatives;
• Providing grants to local charities serving children in need;
• Funding capital projects that create safe youth spaces where kids can play, learn, and grow; and
• Partnering to provide important educational opportunities for at-risk youth.

FOR FURTHER INFORMATION, PLEASE CONTACT

Patricia MacLean

Director, Communications

Phone: +1 905 206 7928

E-mail: patricia.maclean@ericsson.com