Father of the Internet

Vint Cerf Father of the Internet Vint Cerf designed the Internet almost 40 years ago. Today his business cards say Chief Internet Evangelist at Google. In 2020 Shaping ideas he talks about a future where computers and electronics are becoming even more intelligent. And the mobile phone, he predicts, will be our companion rather than just a device.
Vint Cerf designed the Internet almost 40 years ago. Today his business cards say Chief Internet Evangelist at Google. In 2020 Shaping ideas he talks about a future where computers and electronics are becoming even more intelligent. And the mobile phone, he predicts, will be our companion rather than just a device.

Vint Cerf

Fighting Poverty with Connectivity

Jeffrey Sachs Fighting Poverty with Connectivity Jeffrey Sachs explains in Ericsson 2020 Shaping Ideas how mobile phones are decreasing economic isolation in Africa, and why we could be halfway to achieving an important goal in 2020: the end of extreme poverty.
Jeffrey Sachs explains in Ericsson 2020 Shaping Ideas how mobile phones are decreasing economic isolation in Africa, and why we could be halfway to achieving an important goal in 2020: the end of extreme poverty.

Jeffrey Sachs

Our world: transform or collapse?

Will Steffen Our world: transform or collapse? Will steffen talks in Ericsson 2020 Shaping Ideas about a critical point in history. The next ten years will decide if our society can transform into a sustainable one, or if it will follow the way of the Roman and Mayan civilizations, and simply collapse.
Will steffen talks in Ericsson 2020 Shaping Ideas about a critical point in history. The next ten years will decide if our society can transform into a sustainable one, or if it will follow the way of the Roman and Mayan civilizations, and simply collapse.

Will Steffen

Learning by doing, not by listening

JP Rangaswami Learning by doing, not by listening JP Rangaswami is chairman of the social enterprise School of Everything. He thinks the educational institutions of the past have overlooked our human urge to feel free and to participate. In social networks and the open source movement he sees the potential for a whole new approach to learning.
JP Rangaswami is chairman of the social enterprise School of Everything. He thinks the educational institutions of the past have overlooked our human urge to feel free and to participate. In social networks and the open source movement he sees the potential for a whole new approach to learning.

JP Rangaswami

Twenty Four Seven Connected

Ian Pearson Twenty Four Seven Connected Futurist Ian Pearson talks in Ericsson 2020 Shaping Ideas about how new technologies, such as devices that talk to each other, artificial intelligence that tells us what to do and high-speed connections available in any place at any time, will make our lives easier in 2020. But as we solve old problems, we create new ones.
Futurist Ian Pearson talks in Ericsson 2020 Shaping Ideas about how new technologies, such as devices that talk to each other, artificial intelligence that tells us what to do and high-speed connections available in any place at any time, will make our lives easier in 2020. But as we solve old problems, we create new ones.

Ian Pearson

From pyramids to bird's nests

Charles Leadbeater From pyramids to bird's nests According to Charles Leadbeater, author of We-think, in Ericsson 2020 Shaping Ideas the web has created enterprises that lack traditional hierarchy and let consumers take active part in innovation. These organizations resemble bird's nests rather than top to bottom pyramids.
According to Charles Leadbeater, author of We-think, in Ericsson 2020 Shaping Ideas the web has created enterprises that lack traditional hierarchy and let consumers take active part in innovation. These organizations resemble bird's nests rather than top to bottom pyramids.

Charles Leadbeater

Music like water

Gerd Leonhard Music like water Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics.
Music used to be a product that we bought piece by piece. Now it is becoming a public utility, says media futurist Gerd Leonhard, who argues that we will soon be constantly connected to an infinite library of songs. And when music is like water or electricity, our friends become the new music critics.

Gerd Leonhard

Golden Age or Another Crisis?

Carlota Perez Golden Age or Another Crisis? Carlota Perez. By 2020, our world could be in the middle of a sustainable golden age, but it depends on how we handle the current recession. Carlota Perez, professor of technology and socio-economic development at the Technological University of Tallinn, explains how the global economy depends on technological advances.
Carlota Perez. By 2020, our world could be in the middle of a sustainable golden age, but it depends on how we handle the current recession. Carlota Perez, professor of technology and socio-economic development at the Technological University of Tallinn, explains how the global economy depends on technological advances.

Carlota Perez

The power of collaboration

Michael Dell The power of collaboration As teenagers, Dell Inc founder and CEO Michael Dell and his computer-minded friends spent all their time on an electronic bulletin board - sharing information, collaborating and exchanging ideas. Since then, their ideals have been adopted by a whole generation. And when you collaborate, anything is possible.
As teenagers, Dell Inc founder and CEO Michael Dell and his computer-minded friends spent all their time on an electronic bulletin board - sharing information, collaborating and exchanging ideas. Since then, their ideals have been adopted by a whole generation. And when you collaborate, anything is possible.

Michael Dell

New demands on the telecoms industry

Johan Bergendahl New demands on the telecoms industry Johan Bergendahl says in Ericsson 2020 Shaping Ideas the telecom industry has to take a bigger role in driving the future. Without connectivity, the world would stop.
Johan Bergendahl says in Ericsson 2020 Shaping Ideas the telecom industry has to take a bigger role in driving the future. Without connectivity, the world would stop.

Johan Bergendahl

Growing up Digital

Don Tapscott Growing up Digital Don Tapscott, author of Wikinomics, describes in Ericsson 2020 Shaping Ideas today's young people as the smartest generation ever. He claims that adolescents, who have grown up with the Internet, are not only more used to handling digital technology, but their brains are actually different.
Don Tapscott, author of Wikinomics, describes in Ericsson 2020 Shaping Ideas today's young people as the smartest generation ever. He claims that adolescents, who have grown up with the Internet, are not only more used to handling digital technology, but their brains are actually different.

Don Tapscott

See yourself in the news

Arianna Huffington See yourself in the news Traditional media outlets suffer from Attention Deficit Hyperactivity Disorder. Online journalism, on the other hand, has a case of obsessive-compulsive disorder. So says Arianna Huffington, editor-in-chief and co-founder of the news website The Huffington Post. She sees a media landscape where self-expression has replaced entertainment and where readers want to be part of the news stories themselves, rather than simply read about them.
Traditional media outlets suffer from Attention Deficit Hyperactivity Disorder. Online journalism, on the other hand, has a case of obsessive-compulsive disorder. So says Arianna Huffington, editor-in-chief and co-founder of the news website The Huffington Post. She sees a media landscape where self-expression has replaced entertainment and where readers want to be part of the news stories themselves, rather than simply read about them.

Arianna Huffington

Download, Adjust, Print!

Adrian Bowyer Download, Adjust, Print! Adrian Bowyer. What if you could download physical objects? Now you can. The Rep Rap machine is a 3D printer that can create a wide range of things, perhaps most remarkably, another Rep Rap machine. The inventor, Adrian Bowyer, believes that 3D printing can revolutionize the manufacturing industry.
Adrian Bowyer. What if you could download physical objects? Now you can. The Rep Rap machine is a 3D printer that can create a wide range of things, perhaps most remarkably, another Rep Rap machine. The inventor, Adrian Bowyer, believes that 3D printing can revolutionize the manufacturing industry.

Adrian Bowyer

Creative minds flourishing

Brenda Walker Creative minds flourishing Adrian Bowyer. What if you could download physical objects? Now you can. The Rep Rap machine is a 3D printer that can create a wide range of things, perhaps most remarkably, another Rep Rap machine. The inventor, Adrian Bowyer, believes that 3D printing can revolutionize the manufacturing industry.
Adrian Bowyer. What if you could download physical objects? Now you can. The Rep Rap machine is a 3D printer that can create a wide range of things, perhaps most remarkably, another Rep Rap machine. The inventor, Adrian Bowyer, believes that 3D printing can revolutionize the manufacturing industry.

Brenda Walker

A new era of advertising

Jeffrey Cole A new era of advertising Jeffrey Cole claims in Ericsson 2020 Shaping Ideas that in the near future, most digital content will be free. Who will pay for it? The advertisers will.
Jeffrey Cole claims in Ericsson 2020 Shaping Ideas that in the near future, most digital content will be free. Who will pay for it? The advertisers will.

Jeffrey Cole

Change and humility in politics

George Yeo Change and humility in politics Singapore's foreign minister George Yeo says in Ericsson 2020 Shaping Ideas that it was largely technology that brought down The Soviet Union. During his over 20 years as a Minister he has witnessed The Cold War end, Asia emerge and the political power become diffused.
Singapore's foreign minister George Yeo says in Ericsson 2020 Shaping Ideas that it was largely technology that brought down The Soviet Union. During his over 20 years as a Minister he has witnessed The Cold War end, Asia emerge and the political power become diffused.

George Yeo

We still need handshakes

Patricia Mokhtarian We still need handshakes According to Patricia Moktharian in Ericsson 2020 Shaping Ideas technology makes us travel more, not less. She predicts that there will be more cars in the world by 2020.
According to Patricia Moktharian in Ericsson 2020 Shaping Ideas technology makes us travel more, not less. She predicts that there will be more cars in the world by 2020.

Patricia Mokhtarian

Ethical Business and Female Power

Anne Lise Kjaer Ethical Business and Female Power Anne Lise Kjaer predicts in Ericsson 2020 Shaping Ideas that in the future, the most successful companies will need to embrace females in their organizations. She describes the typical 21st century cooperation as less hierarchical, led in a more empathetic way and with an increased focus on ethics.
Anne Lise Kjaer predicts in Ericsson 2020 Shaping Ideas that in the future, the most successful companies will need to embrace females in their organizations. She describes the typical 21st century cooperation as less hierarchical, led in a more empathetic way and with an increased focus on ethics.

Anne Lise Kjaer

Healthcare through mobile devices

Jeff Arnold Healthcare through mobile devices Could technology revolutionize healthcare? According to Jeff Arnold, founder of the health portals Sharecare and WebMD, the medical field has huge potential for improvement. When he imagines the future interaction between a doctor and a patient, he sees a mobile device with medical applications.
Could technology revolutionize healthcare? According to Jeff Arnold, founder of the health portals Sharecare and WebMD, the medical field has huge potential for improvement. When he imagines the future interaction between a doctor and a patient, he sees a mobile device with medical applications.

Jeff Arnold

On our way to a stable world

Hans Rosling On our way to a stable world Hans Rosling crushes in Ericsson 2020 Shaping Ideas the misconception that there are two kinds of countries - rich and poor.
Hans Rosling crushes in Ericsson 2020 Shaping Ideas the misconception that there are two kinds of countries - rich and poor.

Hans Rosling


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Jeffrey Cole - A new era of advertising

Jeffrey Cole claims in Ericsson 2020 Shaping Ideas that in the near future, most digital content will be free. Who will pay for it? The advertisers will.

Extract from Jeffrey Cole on A new era of advertising

Jeffrey Cole: Jeffrey Cole

Jeffrey Cole: Every generation since the greeks have felt that things have never changed so fast. They've never witnessed such blinding innovation. The difference is this time it may be true. And we anticipate even more powerful changes in the next ten years up to 2020. To really understand how the Internet is gonna change our lives in the future, we can look briefly at what it's done to this point. The Internet, even though it's technically forty years old, for the way the most of us are using the Internet it's about fifteen. And the majority of the billion users around the world have been on less than that. And already what we've seen is transformation on a level never anticipated. What caught us off guard are the things we never could have anticipated. User generated content, that literally everyone of the billion and more people who are online could become publishers. To paraphrase Andy Warhol, Internet users don't care anymore about fifteen minutes of fame. What they're interested in is fifteen megabytes of fame. Jeffrey Cole thinks advertising is really essential in the support of digital content. There's only three ways to acquire content. You can steal it, and even those who steal it acknowledge that it's not a very good business model. You can pay fees or subscriptions or you can get it accompanied by advertising. And we believe that most digital content, at least in the next five to eight years, if it's going to survive, it's going to be through advertising. You know, one thing we've seen since the early days of television, is people talk about how much they don't like advertising. And yet when you ask them if they're willing to pay fees or subscriptions to avoid that advertising, they're not. So we really believe with all of the digital content that's out there, that people will prefer advertising to fees. And then when you add to that the ability of digital to target advertising. To know, within the constrains inappropriateness of privacy, a little bit about you. And to be able to direct the ads to you that are relevant. That are based on things that you're interested in, makes advertising potentially even more appealing. You can actually, literally direct, if there's four sets in the house and four different people watching it, a different add to each set in the house based on who's watching it. The most famous quote in the history of advertising, it's almost a cliche now, is the quote from John Wanamaker who said that We know half of our advertising budget is wasted. We just don't know which half. What target ability allows is for you to know which half. And to only target your adds, not to the half but to the five, ten or twenty percent who are really interested in what you have to say. I don't think everything is going to be free. Jeffrey Cole thinks a lot of things are going to be free with advertisers' support. But I think there's going to be some content that is so uniquely valuable that people will be willing to pay for it. And what we're looking at is what is that content? Highly proprietary financial information seems to be one thing people will pay for. Intelligence, information that's not available to the general public people will pay for. Lots of things will be free. Free is a good business model. But ultimately, I don't think everything is free.

Jeffrey Cole: Jeffrey Cole

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