Although mobility is the greatest attraction, mobile broadband is used most frequently in the home. Often this is simply due to a convenience factor. People with mobile broadband naturally have a smartphone or notebook computer and find using mobile broadband at home more convenient than connecting the mobile device to a fixed service.
When on the move, however, people use mobile broadband virtually everywhere. In public places, when traveling or commuting, at school or in the office or at major events, people want Internet access and find mobile broadband the most convenient alternative.