Mobile users please visit ericsson.mobi

Know the Users

Fast, faster, unstoppable

People want broadband wherever they are. What we are witnessing now is a rapidly emerging mass market that rivals the introduction of the mobile phone. What is different today is that the change is happening much faster.

User studies show that people would rather give up their TV than their broadband connection. They would also rather lose their wallet than their mobile phone. Mobility and broadband is simply an unbeatable combination. And a win-win proposition for operators that get it right.



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