Future TV consumers will want their TV experience to be personal and interactive, available anytime, anywhere, and on any device.
They don’t behave like your traditional customers, and they’re about to enter your market and your workplace – the digital natives.
Austrian operator Mobilkom is already seeing a surge in data services and MTS in Russia is preparing its networks for HSPA.
Television trends of the future are not all about the size of your flatscreen.
How can operators provide affordable yet profitable TV services? It is a big money question with substantial opportunities at stake.