The communications industry is in a state of transformation. People and machines have never been so seamlessly connected. The major building blocks enabling the Networked Society – broadband, mobility, and the cloud – are creating opportunities that are changing the way that many industries do business. And these opportunities bring with them a new set of challenges.
In a special Telecom Management World edition of the March/April Global Telecoms Business magazine, Ericsson ConsumerLab research uncovers insights that operators may capitalise on in order to shape future consumer experiences. The findings indicate which satisfaction drivers make up an ideal consumer experience today and tomorrow across various consumer target groups.
