Ericsson Road show - INDIA

October 5, 2009

On 5th morning at dawn, the “Broadband on the Road” bus rolled into the Ericsson Forum (our headquarters in India) premises and caught the attention and fancy of the early commuters on the road. Colleagues arriving after a long weekend were also surprised to see an Ericsson Bus parked on the lawn besides the office. Surprised perhaps by how we got the permission to trample the grass !

Gopal & Abhimanyu from the Tactical Marketing group were there to greet the bus and co-ordinate the morning logistics. The crew from the Kista experience center arrived this morning and they have their task cut out… To set up the demos and connect it to the right cables that are concealed around the bus. The set-up & testing will take a couple of days and it is planned to have it readied for staff visits early next week. There are some design changes that are being incorporated later tonight. Our agency will do the graveyard shift and complete that last task that is pending on their part.

The digital communication campaign both for the internal & external audiences starts today. Mailers & online banners have been triggered off.

On day one, we are on target …….Watch this space for details on progress.