Roadshow rolls in Turkey with 3G
July 20, 2009 
3G will be launched on 30th July in Turkey, so it’s the great timing!
Here comes the sun! On 17th July, Ericsson Turkey hosted 25 well known journalist with a 2 days event package in Çeşme, the most popular holiday spot in Turkey. Also C level managers of customers were invited for the weekend. It was quite a worm atmosphere as the customers and journalists were visiting the Roadshow wearing shorts and flip flops.
The new initiative called HiçKopma (never get disconnected) www.hickopma.com was the supporting theme of the Ericsson Roadshow. The web site had a series of caricatures, showing the usage of 3G services and how Turkish people perceive them. And the story of a technology addicted family is blogged on the site. So we decided to use the caricatures as a big stand and as place mats for the dinner. You could also put your head to the holes in the caricature stand and take your photo.
Life in 2020 was highly appreciated and the heading on several newspapers followed by: “Ericsson will send Scent online!”
Truck will continue its road with Ankara (capital of Turkey) and İstanbul!
