Filtrés par Balise ConsumerLab et Catégorie Reports
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Connectivity in Nigeria and South Africa: insights on internet usage from two of Africa’s biggest economies
- 82 percent of consumers studied in Nigeria used mobile devices to access the internet daily while 45 percent used PCs and 44 percent are tablet users.
- 55 percent of consumers in South Africa switch between Fixed Broadband (Wi-Fi) and Mobile Broadband (MBB) to get better speed, reliability, or coverage.
- Smartphones are the main drivers of internet usage in Sub-Saharan Africa as consumers show a great need to remain connected
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab: Nigeria and South Africa.
- Amount of mobile internet users growing substantially, with four times the amount of users over the age of 50, and three times the amount of middle aged users being added in the past two year
- Three in five smartphone users is using mobile broadband in urban India
- Growing appetite for e-commerce & mobile financial services amongst mobile broadband users
- Smartphone owners expect quantifying and regulating stress will increase life expectancy by two years
- Quantification of such behaviors today starts with wearables. However, those who are very satisfied with their wellness need both style and function: 55 percent say product design is important, while 59 percent buy technology devices to fulfill specific needs
- With 62 percent interested in a microclimate monitor, wellness also entails understanding societal health hazards. Interest in wellness on a personal level may therefore inspire transformation on a societal level
- In urban Maghreb mobile internet penetration is set to double within 2015 while 7 out of 10 new phones are expected to be smartphones
- Internet adoption is driven by the youth showing same usage patterns as in western countries such as UK or the US
- People show a positive attitude towards technology as lever for societal change and expect benefits to extend to sectors such as commerce and public services
- Decision makers and business users agree on the importance of mobility, according to a report from Ericsson ConsumerLab. Seven out of 10 CIOs/CTOs say mobility is business critical.
- The study shows that the demand for high-quality indoor mobile coverage has increased and that it needs to be improved.
- New devices do not replace the old ones. Instead, new connected devices keep getting added to the mix, which means that more devices need to be managed.