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Cloud-based services provide an opportunity for network operators to add value and improve the timeliness and quality with which they deliver enterprise services and applications – whether through more efficient telecom and internal IT services or value-added cloud services for consumers and enterprises. Cloud-based services also allow operators to ensure rapid service creation and rollout by delivering new levels of flexibility, scalability and responsiveness. This will satisfy growing user expectations for new innovative services with high QoE, while handling ever-increasing traffic loads.
The landscape of the telecommunications market is changing rapidly. Supporting the multimedia demands of an always-connected, real-time, online lifestyle for individuals and organizations creates a whole new level of challenges for operators.
The technologies that support big data are now widely available, lowering the entry barrier for communication service providers (CSPs) to take the next step: revenue generation. The initial big-data issues represented by the three Vs – volume, variety and velocity – have been overcome. Through innovative database design, faster networks and the availability of open-source tools to handle the variety of big data, the focus has shifted to the three As: adequate, accurate and actionable – just enough accurate data to take revenue-generating action.
To compete profitably in the fast-changing mobile broadband market, telecommunication operators need to fight the forces of commoditization.