AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • RT @GfK: Taking #AugmentedReality to the next level: wearables & personalization. [Blog] http://t.co/2ntqzZcwu6 #AR #IoT http://t.co/TUN79F…

    Retweeted by @Jisc_AR

  • #Mobile #AugmentedReality #NEWS is out! http://t.co/wStj0LBN8c Stories via @1ProudAmericann @Appearition @RobSpiegel1

  • RT @viskisieppo: @CalleWoodward (@VTTFinland) "Augmented Reality for Architecture Engineering & Construction" #ar #augmentedreality https:/…

    Retweeted by @m_bolpagni

  • RT @FocacciaDiRecco: #GolfoParadisoPortofinoVetta Marchio , Innovazione digitale e tradizione #AugmentedReality #FocacciadIRecco http://t.c…

    Retweeted by @Annathelion

  • #GolfoParadisoPortofinoVetta Marchio , Innovazione digitale e tradizione #AugmentedReality #FocacciadIRecco http://t.co/XtvZccJZQZ

  • RT @viskisieppo: @CalleWoodward (@VTTFinland) "Augmented Reality for Architecture Engineering & Construction" #ar #augmentedreality https:/…

    Retweeted by @IFFScience

  • Les capteurs fins révolutionnent nos usages http://t.co/oEKqxF0WJ8 @twandroid #newtech #NBIC #VirtualReality #AugmentedReality

  • RT @mariusitromso: Slik vil #AugmentedReality endre hverdagen din: http://t.co/oSlbesWXVw http://t.co/J3R45wOAqJ

    Retweeted by @heltdigital

  • #AugmentedReality allows firefighters to view internal layouts of burning buildings resulting in avoidance of otherwise invisible hazards

  • RT @viskisieppo: @CalleWoodward (@VTTFinland) "Augmented Reality for Architecture Engineering & Construction" #ar #augmentedreality https:/…

    Retweeted by @EeroLukin

  • Rencontrez le Basajaun sur la Passerelle d'Holzarte ! http://t.co/EBMuTtUKKG @soulexiberoa @icanflygroup #etourisme #apps #AugmentedReality

  • RT @viskisieppo: @CalleWoodward (@VTTFinland) "Augmented Reality for Architecture Engineering & Construction" #ar #augmentedreality https:/…

    Retweeted by @VTTFinland

  • The best virtual reality apps for iPhone, compatible with Google Cardboard http://t.co/BHIpnwcwQs #AugmentedReality #VR #ICT #IKT

  • RT GfK: Taking #AugmentedReality to the next level: wearables & personalization. [Blog] http://t.co/dnySZcbA8W #… http://t.co/8nbNufgcuG

  • RT @GfK: Taking #AugmentedReality to the next level: wearables & personalization. [Blog] http://t.co/2ntqzZcwu6 #AR #IoT http://t.co/TUN79F…

    Retweeted by @Naomi_McGrath

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN