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Operators will soon be able to experience next-generation telephony for real when Ericsson begins to ship applications for all of its initial WCDMA systems. The aim is to drive the commercial launch of the next generation of mobile telephony.

The goal of Ericsson’s recently unveiled Traffic and Revenue Growth initiative is to help operators earn more money from their existing mobile networks, while simultaneously getting them started down the 3G path. “We have analyzed the services that have proven to be good sources of revenue. We’ve also combined various skills, services and products from a number of Ericsson units in order to provide a one-stop shop for customers,” says Kurt Sillén, who is responsible for the initiative.

Images, voice, audio and video content - indeed, all kinds of rich media - will soon reach mobile terminals as part of mobile multimedia services. The introduction of standardized mobile messaging services, such as EMS and MMS, will enrich person-to-person messaging and pave the way for content-push services. On-demand mobile media services will be delivered to users via media streaming and download techniques that enrich mobile browsing and general content access.

The Gen Y Mobile Internet market is exploding. It is widely recognized to be one of the most important target markets for mobile operators. At over 60 million strong, they represent the largest market segment since the baby boomers. Born between 1975 and 1990, Generation Y:ers are between 12 and 27.

Web services adapted to the wireless environment have been a tremendous success, especially in Japan, where more than 25 million people use i-mode. However, the architecture of i-mode has some limitations. These will be overcome with WAP 2.x.

The Mobile Internet Dragon Award competition launched in December last year by Ericsson China was successfully concluded on March 12, 2002 in Beijing with a prize giving ceremony.

Sony Ericsson Mobile Communications has unveiled the P800, an advanced, open, pen-based smartphone that is positioned as the ultimate mobile multimedia experience. The P800, a feature rich Symbian OS v7.0 phone, features a large color touch-screen, a built in camera and a multimode browser.

SMS has proved extremely popular. Now, with the addition of features like color pictures, animations, audio samples and video clips, MMS promises an increase in messaging capabilities that will create a new source of revenue for network operators as well as content and service providers.

Ericsson Spain and Geofactory, the technology company that is a part of the LaNetro Group (a leader in the Spanish market for leisure time and local services content), have signed an agreement to create the first multimedia messaging applications for mobile devices in Spain.