Ericsson Mobility World monitors successful user services that generate revenue for operators - a finger on the pulse of winning business cases and innovative applications. Note that these aren't necessarily the latest services, but they all have proven track records.

Ian James is one of the five authors of Mobile Media and Applications – From Concept to Cash, recently published by Wiley. James has more than 25 years' experience in the telecommunications and data communications industries, and advises Ericsson's customers in southern Africa on their strategies for 2G, 2.5G and 3G data services – in particular, the revenue opportunities from mobile content and applications.

The fourth chapter of Mobile Media and Applications dives into a technical classification of services and the far-reaching implications of early design choices. It also offers practical insight into aspects of application design that can have a strong impact on the commercial viability of services.

Are you looking to make your existing applications mobile? Ericsson's Service Layer Overview course will remove the mystery behind the supporting technologies and professional services required to bring your ideas to fruition.

The third chapter of "Mobile Media and Applications" examines the two different approaches to service creation. The first, technology driven method, comes from the telecoms industry. The second, more market-driven approach comes from the media.

Fun Funny Phone Films, Crazy Commercials, Love Bytes and Romantic Antics are some of the shows that Fun Little Movies is producing for mobile subscribers. The company recently hosted the Mobile Media Fest in Hollywood and the Mobile Comedy Awards in San Francisco. The event included mobile short comedy films from around the world.

The world's first global mobile-TV screenings and awards ceremony was held in October at the MIPCOM conference. Ericsson was selected for the screening jury, which gave a unique and valuable insight into the mobile-TV market.