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ERICSSON GLOBAL | |
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Developer Days change with the times
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When Ericsson Mobility World started its Developer Days in 2002, technologies such as positioning, MMS and WAP were the ones to watch. The buzz in 2003 was about mobile media, which really took off during 2004. The founder of the Developer Days, Jörgen Odgaard, says that focus in the future will be on legal matters, Network Resource Gateway Parlay/OSA, IPX and IMS the years to come.
Wednesday, January 12, 2005
Jörgen Odgaard founded the Developer Days three years ago. It is designed to help developers keep up-to-date on the most recent applications and to further develop today's applications especially based on solutions from Ericsson and its partners. Developer Days is formed in consultation with each market unit and according to the needs and interest of local developers and operators. Today they are major events that attract application developers from around the world. Back when the event started, WAP, positioning and MMS were much talked about, followed by Parlay/OSA, streaming and mobile media during 2003. Odgaard says mobile media reached a broader public in 2004.
Odgaard says there will be greater emphasis on how mobile content can be developed and further increase development of 3G applications at the 2005 Developer Days. "There is still a lack of applications and content that take full advantage of 3G's capacity. Some operators, like Digi and Wataniya, have already launched mobile TV, which calls for a whole new strategy when presenting the content." He says that it is time to look beyond ringtones and Java games. With 3G technology, there are much greater opportunities for presenting mobile content. Yet as players from a broader business segment, such as TV channels and the music and movie industries, get involved in mobile content, legal issues and DRM (digital rights management) becomes even more important and has to be considered seriously. "The industry has been working with, for example, the OMA (Open Mobile Alliance). At our most recent Developer Days in Malaysia, we invited representatives from a famous law firm and an ethical council to talk about digital rights. How should the industry deal, for example, with unethical content that is not illegal but that is well on the way? The legal aspect of the event was very much appreciated. "I have noticed that those visiting our Developer Days now are better educated and have more extensive knowledge of mobile technologies than when we started. The event has proven that it is a good place for operators and application developers to meet and talk about future services and how to solve them technically," Odgaard says. By Karin Hanson 
Last published February 17, 2007
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