In this series we present partners to the Ericsson Developer Program, providing platforms, applications and services. They all see IMS as fundamental to the future of the industry.
 
Ivan McShane, engineering director at Vennetics, says that it was a big advantage that the Composition Engine supports open technology making it possible to bundle the J-Box Feature Server together with the Ericsson Composition Server. 
 
Noumena’s CEO Zeus Chen says: “In 2005, we launched our first online gaming platform under the MSG brand. And in 2008, we commercially launched MGS 3.0 in China, and are currently pushing it out across Asia.”

Personeta’s founder and CEO Bibi Rosenbach says: ”We saw IMS as a straightforward standard that everybody would eventually adopt and the only way to go for the industry. By embracing IMS, we also accelerated our partnership with Ericsson.”

“In the end, what makes multiplayer gaming a success is the content. Our job is to provide great features and functionality, such as easy-to-use software development kits, for game developers to exploit in a creative and innovative way,” Robert Boehm, Executive Vice President Sales and Marketing at Exit Games, says.

“IMS is standards-based, so we do not have to worry about interoperability, which translates to less complexity for operators,” See Chun Yan, CEO of mBit, says. “It connects mobile phones to the internet world, making services and experiences previously only available on PCs also accessible via the mobile phone.”

As a message to the developer community, Jari Ala-Ruona, CEO of Movial, says he sometimes finds the IMS business too technology-centric. "Developers need to turn their focus to the end-user experience and find services that will deliver return on investment for operators," he says.

“There is no true evolution to Web 3.0, including social networking, without real interoperability and converged mobile and internet communication, and IMS has the potential to make that leap possible,” says Alido Di Giovanni, president of Summit-Tech Communications.

“IMS is the common playground that will enable rich multimedia communication between end users regardless of terminals, access network, technology, location, or the operator providing the service,” says David Viamonte, senior technology manager at Genaker. “It is a truly unique open standard that serves users, operators, service providers, and application developers in the delivery of interoperable services in an ‘ecosystem’ manner.”
 
“IMS represents a sea of opportunities for developers, making it possible to combine a lot of different technologies, such as fix, mobile, IP and multimedia,” says Antonio Ribeiro Neto, CEO of Venturus.

“To accomplish a true multi-player gaming environment without an IMS infrastructure is very hard. That’s why we were so keen to get involved with IMS, and all our future games will be considered for IMS,” says Volker Hirsch at C2M.

“We chose to go for IMS because it is an integral part of the network transformation and we need to be there to be part of the telecommunications future,” says Walter Zielinski, CTO at Ericpol.