FindMap uses detailed Australian content to display location information and give directions. These services allow the user to find what they need with a variety of search methods. Smart text searches handle generic terms such as "pub" as well as highly name-specific searches such as "McDonalds" for the best possible results at all times. Search options such as "Find Most Of" will show locations where the most of something can be found, giving users maximum choice. Results are formatted as text, images and maps, which can be displayed on a handset or shared with other users.

FindMap creates applications that meet the following criteria:

• Easy to use yet comprehensive and personalized.  
• Work quickly and reliably across a range of handsets and networks.  
• Meet a practical and common need.

FindMap currently has seven applications in their portfolio; all are commercially available. These include:

• Where am I?  
• Navigation - step-by-step directions to get to any other place.  
• Search Anywhere  
• Search Nearest  
• Friends, Family and Colleagues Finder  
• Explorer  
• ZoneFighter

Mobile technologies used by the application include:

• Circuit Switch GSM Network  
• SMS  
• GPRS Network  
• MMS  
• CDMA Network  
• WAP

FindMap's managing director, Alex McNaught, says: "We attended an Ericsson Mobility World Conference in Darling Harbor, Sydney. I started talking to a journalist and that yielded two articles. These articles really helped to put us on the radar. I can't tell you how helpful they have been in generating interest."

Ericsson Mobility World has provided FindMap with valuable tools, such as business and technical support. And the Associate Program has kept FindMap informed about everything from important conferences and seminars in Australia, to emerging technologies.

"We are always kept informed and we know what to expect from events because the Ericsson Mobility World Newsletter is so informative," says McNaught. "Every detail is shared with us: from the floor plan to who else will be there. This enables us to make a decision as to whether or not we should attend a particular event. Plus, we've had an easy time getting terminals from Ericsson Mobility World. And if we are ever in a jam, Ericsson Mobility World makes sure we get phones, so we have them when we need them."