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The opinions expressed in these columns are solely those of the authors, and in no way represent Ericsson AB's official or implied position on the issues discussed.
Monday, December 21, 2009
Make your network social - by Marc LeClerc
Communication today is defined by experience sharing. Once relegated simply to written and spoken words, today’s communication has been enriched with images, video and interactive elements on an unprecedented scale. Considering the elements of this new “experience sharing” trend, basic communication has turned into social networking...
Friday, November 27, 2009
Smartphone security threats still under the radar - By David Francisco Even with greater interest from the mobile industry and tech media, individuals and enterprises and are still relatively naive to the security threats facing their mobile assets...
Tuesday, November 17, 2009
The rise of syndication - by Marc LeClerc These days almost any social activity begins by going to an address book – most likely the one on your phone. These address books, along with IM buddy lists, e-mail address books and social-networking friend lists all define our social graph. These are the people whom we influence and who influence us. Telecoms operators can leverage these relationships through the well-known concept of viral marketing...
Tuesday, September 1, 2009
Context + preferences = relevance - by Marc LeClerc By combining contextual information with a person’s preferences in certain circumstances, a service provider can offer choices that are relevant to a person’s situation and inclination...
Tuesday, August 25, 2009
Mobile fragmentation and Android - by Mark Jefford-Baker When I look at the iPhone, I think of the statement attributed to Henry Ford – “You can have it (Model-T Ford) any color you like, as long as it’s black.” Apple has created its own little (well, not so little anymore) controlled environment for applications; but outside of that world, the top application providers are addressing a constantly changing list of the top 200 phone types...
Thursday, April 16, 2009
Why Twitter is Hot in I started my career at Ericsson updating some of the SMS charging code for GSM back in 1991. I you look at the 10 years that followed, I think it’s safe to say that SMS was underestimated by the industry that created it. It’s easy to overlook the impact of 160 characters...
Wednesday, March 18, 2009
App stores, cloud computing, and mobile applications… Oh, my!!! - by Marc LeClerc For any business out in the real world to succeed, it needs to do three things well...
Thursday, March 5, 2009
With Online TV, Yesterday's Hits go Long Tail - by Mark Jefford Baker Lee Bartlett used to work for News Corp-backed Fox before he became the managing director for ITV Global Content (that's the international production and content businesses of ITV, the
Monday, February 9, 2009
Things Carriers want to Hear! - by Marc LeClerc I often get asked by application developers how to position their products in order to get the attention of network operators. Long tradition in telecoms circles is to pitch to the CTO – i.e. tout the technical capabilities and make sure to include at least one network diagram placing your product at the center of complex jumble of network nodes and enablers. Needless to say, that approach does not cut the mustard any more! These days the CMO is likely the one making the purchase decision, so it pays to “speak his language” if you want to get his business...
Thursday, December 18, 2008
Communicating worlds – context - by Mark Jefford-Baker What makes an application like Dialplus a favorite among innovation judges and public? One of the answers is I believe context...
Monday, December 1, 2008
It’s all about… connections! - by Marc LeClerc How many of you remember the late seventies BBC TV series called “Connections”, hosted by James Burke? (http://en.wikipedia.org/wiki/Connections_(TV_series) ) This week I’ve had it resonating in my head big time as I put together two recent announcements...
Tuesday, November 11, 2008
NFC and barcodes - by Mark Jefford-Baker I have had a couple of internal discussions around the area of barcodes and NFC. At the same time I wanted to create an external post for developers, so here goes...
Tuesday, October 14, 2008
Marc LeClerc on Web 2.0 One of the frequent criticisms made of the Web 2.0 economy is that it is in fact not much of an economy!...
Tuesday, September 30, 2008
Some questions for developers - by Marc LeClerc Last week in this column I mentioned how recent events over the summer are fundamentally changing the way network operators view their business...
Wednesday, September 24, 2008
Marc LeClerc is new columnist Welcome to this first installment of a regular column looking at important trends in the multimedia applications market. In this column I hope to raise awareness of changes that will impact network operators, service providers, equipment vendors and application developers. So without any further delay, here goes column one entitled: “In the
Last published December 21, 2009
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