Marc Jefford-Baker

Mark Jefford-Baker manages business innovation within Ericsson multimedia – taking ideas to commercialization. He is an active promoter of ’what is hot, what works and why’ from the end-user perspective in telecoms, both within and without the company . This involves regularly scanning end-user service trends, from rural Tanzania to Tokyo. He is an active presenter on matters of end-user innovation and mobility.
 
Mark started his career within aerospace research. He has worked for the past eighteen years with various aspects of subscriber services within Ericsson (from the addition of SMS charging to GSM, to the transition to IP and beyond). He has been an expert reviewer in several innovation fora including the 3GSM Innovation awards and Sony Ericsson application awards. 

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