This project has been made possible as a result of Ericsson's leading-edge technical solutions, Geofactory's development and content, and the collaboration between these two companies through Ericsson Mobility World Spain.

• The challenge for Ericsson Mobility World Spain was to find the best developer to partner with so that they could provide Ericsson Spain with access to applications and services that would complete their end-to-end solutions.

• The challenge for the Operator was that they wanted to partner with companies that would enable them to bring mobile multimedia messaging applications to Spain as quickly as possible.

The Solution

• The solution from Ericsson Mobility World Spain was to partner with an excellent developer, Geofactory.  Ericsson Mobility World Spain provided project management and performed testing and quality checking. And Ericsson Spain provided the technical solutions.

• The solution from Geofactory was to offer the following products and services as a part of the partnering agreement:

1. Lanetro Data Folder for MMS applications includes guides detailing events and weather reports. Guide content will be available for Italy, France, Mexico, Brazil and Argentina. And more extensive guide and event content will be available for Spain and Portugal.

2. Geofactory Cartography for MMS applications in the following countries: Spain,  Portugal, Italy, France and the United States. 

3. Location Based Services World (geopositioning platform) for MMS applications.

4. Applications supporting MMS: Local information folder including maps on MMS: "Where's the nearest?" - local information including maps on MMS and supporting positioning; and "Street Map" via SMS, WAP and MMS; and weather reports via MMS.

The Benefits

• The benefits for Ericsson are the following: Firstly, we are able to offer our customers the first mobile multi media messaging applications in Spain. Secondly, the applications can be offered to customers where Lanetro has data, both cartography and points of interest. And finally, as a result of the revenue sharing agreement, Ericsson benefits financially from this project.

• The benefit for Geofactory, besides the revenue aspect, is that they now have access to the customer bases of leading operators.

• The benefits for the Operators are that they have an opportunity for increased revenue with Geofactory's services and applications. Plus, this content and services package, the first of its kind in Spain will help brand the Operators who are adopting it as cutting-edge service providers, and ultimately could help potential subscribers to choose these operators over their competitors.