The focus of this special regional developer event will be mobile entertainment: mobile TV, music and gaming. Get key practical information about trends in the industry and information on the latest technology platforms for mobile development, including tips and tricks on how to create mobile media content.

Traps and Pitfalls in launching mobile services
Meet Daniel Freeman, co-author of the book “Mobile Media and Applications, From Concept to Cash” Daniel will share some insights on creating and launching successful mobile media services.

• Trends in the Mobile TV industry
• Exploiting the mobile network to create a new TV experience
• Tips and tricks on developing mobile video content
  

by Daniel Freeman, Manager, Media Solutions Realization, Ericsson

Mobile Music

• Overview of Ericsson's mobile music platforms
• Explore the strategies of mobile music content creation and experience sharing of some success factors
• Partnering opportunities

by Miss Chia Chai Ling, Senior Solutions Manager, Ericsson

Sony Ericsson
Bringing mobile music and 3D gaming to the masses

• Trends and industry outlook
• Product portfolio overview
• Applications and content development and some user cases from the areas of business and productivity, music, gaming, imaging and mobile TV/video
• Sony Ericsson Developer World: tools, SDKs and support
• Going to market and the importance of certification
• Partnering opportunities
  

by Tong Kai Loong, Senior Manager, Product Marketing, Asia Pacific, Sony Ericsson

Mobile Gaming
Exploring the opportunities and potentials of gaming from the mobile aspect

• An overview of Ericsson's Multiplayer Gaming Service, an integrated channel that empowers gaming developers in building mobile games
• Examining the various factors in designing mobile games, that is, connected games, tournaments and personalization
• Gaming developer support
• Partnering opportunities

by Markus Nilsson, Strategic Product Manager, Ericsson

Experience Sharing
Success factors and good practices

Digital Rights Management
Digital Connect will share some of the user case experience of working with music industries including operator such as Music Junction, EMI, Sony BMG, Warner and StarHub on launching online mobile music download portal in Singapore.

by Susan See, Director of Business Development, Digital Connect Pte Ltd, Singapore. Digital Connect is made up of a team of experienced executives from the entertainment, media and telecommunications industry that are committed to pursuing cutting-edge technology in digital content creation and secure digital content delivery in all IP platforms.

Ensuring the Quality of Contents – Terminal Testing and Validation
Argogroup’s Monitor Master solution provides content providers/application developers with an integrated terminal testing facility to validate and test their contents against different handsets. This helps to increase content quality with low cost involvement.

Argogroup is a provider of testing and monitoring systems to maximize the end-user quality of experience with mobile services and applications as well as provide end-to-end service assurance, from the handset, through the network, to the content and application.

Partnership Session
Let’s explore and discuss on opportunities to work together in marketing your product portfolios during the coffee break.

Summary
Participants will have a chance to win prizes - make sure you bring your mobile phone.

Registration is now closed!