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The focus of this special regional developer event will be mobile entertainment:
mobile TV, music and gaming. Get key practical information about trends
in the industry and information on the latest technology platforms for
mobile development, including tips and tricks on how to create mobile
media content.
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Wednesday, December 7, 2005 |
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9:00 - 9:30 am |
Registration
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| 9:30 - 10:00 |
Mobile Entertainment Market Potentials
Overview on trends and development
by Surendiran Velu, Head of Ericsson Mobility World Malaysia
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| 10:00 - 10.20 |
Traps and Pitfalls in launching mobile services
Meet Daniel Freeman, co-author of the book “Mobile Media
and Applications, From Concept to Cash” Daniel will share some
insights on creating and launching successful mobile media services.
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| 10:20 - 10:40 |
COFFEE BREAK
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| 10:40 - 11:30 |
Mobile TV and Video
- Trends in the Mobile TV industry
- Exploiting the mobile network to create a new TV experience
- Tips and tricks on developing mobile video content
by Daniel Freeman, Manager, Media Solutions Realization, Ericsson
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| 11:30 - 12.00 |
Mobile Music
- Overview of Ericsson's mobile music platforms
- Explore the strategies of mobile music content creation and experience
sharing of some success factors
- Partnering opportunities
by Miss Chia Chai Ling, Senior Solutions Manager, Ericsson
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| 12:00 - 1:00 pm |
Application demo
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| 1:.00 - 2:00 |
LUNCH
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| 2:00 - 2:30 |
Sony Ericsson
Bringing mobile music and 3D gaming to the masses
- Trends and industry outlook
- Product portfolio overview
- Applications and content development and some user cases from the
areas of business and productivity, music, gaming, imaging and mobile
TV/video
- Sony Ericsson Developer World: tools, SDKs and support
- Going to market and the importance of certification
- Partnering opportunities
by Tong Kai Loong, Senior Manager, Product Marketing, Asia Pacific,
Sony Ericsson
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| 2:30 - 3:20 |
Mobile Gaming
Exploring the opportunities and potentials of gaming from the mobile
aspect
- An overview of Ericsson's Multiplayer Gaming Service, an integrated
channel that empowers gaming developers in building mobile games
- Examining the various factors in designing mobile games, that is,
connected games, tournaments and personalization
- Gaming developer support
- Partnering opportunities
by Markus Nilsson, Strategic Product Manager, Ericsson
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| 3:20 - 4:00 |
Experience Sharing
Success factors and good practices
Digital Rights Management
Digital Connect will share some of the user case experience of working
with music industries including operator such as Music Junction, EMI,
Sony BMG, Warner and StarHub on launching online mobile music download
portal in Singapore.
by Susan See, Director of Business Development, Digital Connect Pte
Ltd, Singapore. Digital Connect is made up of a team of experienced
executives from the entertainment, media and telecommunications industry
that are committed to pursuing cutting-edge technology in digital content
creation and secure digital content delivery in all IP platforms.
Ensuring the Quality of Contents – Terminal Testing and Validation
Argogroup’s Monitor Master solution provides content providers/application
developers with an integrated terminal testing facility to validate
and test their contents against different handsets. This helps to increase
content quality with low cost involvement.
Argogroup is a provider of testing and monitoring systems to maximize
the end-user quality of experience with mobile services and applications
as well as provide end-to-end service assurance, from the handset, through
the network, to the content and application.
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| 4:00 - 5:30 |
Partnership Session
Let’s explore and discuss on opportunities to work together
in marketing your product portfolios during the coffee break.
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| 5:30 |
Summary
Participants will have a chance to win prizes - make sure you bring
your mobile phone.
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Registration is now closed!
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Last published February 17, 2007
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