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Don't miss this chance to be part of a specialised event involving key
players in our industry, as well as market research, marketing and legal
professionals, which would normally cost you hundreds of dollars to go
and see!
Guest speakers and local experts will present on a range of topics
to provide application and content providers like you with access to
the latest knowledge and information about emerging markets and technologies.
| Date: |
Tuesday, February 1, 2005 |
| Venue: |
Crystal Ballroom, Luna Park Sydney |
| Address: |
1 Olympic Drive, Milsons Point |
| Time: |
8:30am - 6:00pm |
| Cost: |
$139 for Ericsson Mobility World members, $189 for non-members |
| RSVP: |
Full payment required no later than Friday, January 28, 2005.
Tickets will be allocated on a first in, best-dressed basis. |
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| 8:30 - 9:00 am |
Arrival and Registration |
| 9:00 - 9:10 am |
Welcome and Ericsson Mobility World Update |
| 9:10 - 9.25 am |
Market Update
Mr Aaron Maher, Market Development Manager, Ericsson Australia
- Latest global trends
- Status of the Australian market
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| 9:25 - 9:50 am |
Operator View - Telstra (i-mode - Holistic Model Drives
Value Creation For All)
Mr Cyrus Allen - Lead, Telstra i-mode, Wireless Consumer Data Service,
Telstra Technology Innovation & Products |
| 9:50 - 10:05 am |
Frontier Finalist Case Study - Gizmoz
Mr Alex Goodman - Gizmoz
- Introduction to Gizmoz
- Talking Headz multimedia 2D and 3D animations - viral MMS applications
- Case studies and success stories
- Experience, learnings, insights and advice for other developers
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| 10:05 - 10:30 pm |
Operator View - Hutchison (M-sites)
Mr Shane Williamson - Applications Partner Manager, 3G Business Markets,
Hutchison 3G Australia |
| 10:30 - 11:00 am |
Morning tea + networking |
| 11:00 - 11:25 am |
Operator View - Singtel Optus (Making money from Mobile Content)
Mr Michael Ungerboeck - Manager, Content Partnerships, Singtel Optus
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| 11:25 - 12:20 pm |
Keynote Address: IP Protection and Content Creation Contracts
Mr Michael Carrick, Partner, Carrick Kellow Smyth, Commercial Lawyers
- Introduction to intellectual property protection in Australia (copyright,
patents and trademarks)
- Intellectual property issues that content creators need to be mindful
of
- Explanation of provisions in content creation contracts (warranties,
indemnities, ownership and licensing of IP)
|
| 12:20 - 1:20 pm |
Lunch + networking |
| 1:20 - 2:20 pm |
Breakout Session: "TODAY"
ROOM 1 (Technical): Video
Mr Anthony Petts, Practice Manager, Ericsson Australia
- Video Telephony and 3G
- State of 3G networks in Australia
- Circuit switched and packet switched streaming architecture
- Big Brother project
OR
ROOM 2 (Marketing/Commercial): Exploring Partnerships for Success
with Ericsson
Mr Chris Pattas, Director Enterprise Unit, Ericsson Australia
- Enterprise Business Model
- Enterprise commercialisation partnering opportunities
|
| 2:20 - 2:50 pm |
Global Expert - Ericsson ConsumerLab
Ms Susanna Lewis, Senior Advisor ConsumerLab, Ericsson Sweden
- ConsumerLab Take5 segmentation methodology
- 2004 Australian and Global market survey results
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| 2:50 - 3:50 pm |
Breakout Session: "FUTURE"
ROOM 1 (Technical): IMS/SIP/OS
(IP Multimedia Subsystem/ Session Initiation Protocol/ Operating Systems)
Mr Adrian Crouch, Technology Strategist, Ericsson Australia
- What is IMS?
- SIP overview
- IMS architecture, interfaces and protocols
- Services roadmap (PTT, WeShare, video calls, VoIP)
OR
ROOM 2 (Marketing/Commercial): Market Segmentation Strategy
Mr Henrik Palsson, Head of ConsumerLab and EnterpriseLab, Ericsson
Sweden.
- Segmentation with real life marketing strategy
- How to better understand your customer
- Global Case Studies and Success Stories
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| 3:50 - 4:20 pm |
Afternoon Tea + networking |
| 4:20 - 4:50 pm |
Sony Ericsson Update
Mr Antal Keur, Product Marketing Manager, Sony Ericsson Australia
- Sony Ericsson product roadmap
- Sony Ericsson Developer World
|
| 4:50 - 4:55 pm |
Lucky Door Prize (Sony Ericsson mobile phone giveaway) |
| 4:55 - 5:00 pm |
Close |
| 5:00 - 6:30 pm |
Drinks |
Book
tickets
Contact the Ericsson Mobility World Australia Team: developers@ericsson.com
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Last published February 17, 2007
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Opinion column
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Personal thoughts and analysis on business and technology. |
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