Membership |
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Get knowledge, support and experience in our free developer program. |
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Don't miss this chance to be part of a specialised event involving key
players in our industry, as well as market research, branding, equity
and legal professionals, which would normally cost you hundreds of dollars
to go and see!
Guest speakers and local experts will present on a range of topics
to provide application and content providers like you with access to
the latest knowledge and information about emerging markets and technologies.
| Date: |
Thursday, November 11, 2004 |
| Venue: |
The Heritage Hotel |
| Address: |
35 Hobson St, Auckland |
| Time: |
9:00am - 6:00pm |
| Cost: |
$139 for Ericsson Mobility World members, $189 for non-members |
| RSVP: |
Full payment required no later than Friday, November 5, 2004
Tickets will be allocated on a first in, best-dressed basis |
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| 9:00 - 9:30 am |
Arrival and Registration |
| 9:30 - 9:40 am |
Welcome and Ericsson Mobility World Update |
| 9:40 - 10:00 am |
Market Update
Mr Adrian Crouch, Technology Strategist, Ericsson Australia
- Latest global trends
- Status of the New Zealand market
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| 10:00 - 10:30 am |
Operator View - Telecom
Mr Nick Robertshawe, Third Party Developers & d>zone, Telecom
NZ |
| 10:30 - 10:50 am |
Morning tea + networking
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| 10:50 - 11:10 am |
Frontier Finalist Case Study - M-Com
Mr Adam Clark, Director M-Com Ltd
- Introduction to M-Com
- M-Topup application
- Case studies and success stories
- Experience, learnings, insights and advice for other developers
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| 11:10 - 11:40 am |
Operator View - Vodafone
Business Partner Channel Manager |
| 11:40 - 12:40 pm |
Breakout Session: "TODAY"
ROOM 1 (Technical): Video
Mr Grant Simonds, Solution Architect, Ericsson Australia
- Video Telephony and 3G
- State of 3G networks in Australia
- Circuit switched and packet switched streaming architecture
- Big Brother project
OR
ROOM 2 (Marketing/Commercial): Securing Capital for Growth / Growing
your Brand to new Levels
Mr Phil Norman, Director Cobalt Partners Ltd
- How to attract Venture Capital or Angel investors
Mr Paul McEwain Publicis Mojo
- The role and value of a brand
- Branding and consumer behaviour
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| 12:40 - 1:40 pm |
Lunch + networking
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| 1:40 - 2:10 pm |
Global Expert - Ericsson ConsumerLab
Ms Susanna Lewis, Senior Advisor ConsumerLab, Ericsson Sweden
- ConsumerLab Take5 segmentation methodology
- 2004 Australian and Global market survey results
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| 2:10 - 3:10 pm |
Breakout Session: "FUTURE"
ROOM 1 (Technical): IMS/SIP/OS
(IP Multimedia Subsystem/ Session Initiation Protocol/ Operating Systems)
Mr Adrian Crouch, Technology Strategist, Ericsson Australia
- What is IMS?
- SIP overview
- IMS architecture, interfaces and protocols
- Services roadmap (PTT, WeShare, video calls, VoIP)
OR
ROOM 2 (Marketing/Commercial): IP Protection & Patents
Ms Fiona McKenzie, Associate, Simpson Grierson
- Introduction to intellectual property protection in NZ (copyright,
patents and trademarks)
- Intellectual property issues that content creators need to be mindful
of
- Explanation of provisions in content creation contracts (warranties,
indemnities, ownership and licensing of IP)
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3:10 - 3:30 pm
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Afternoon Tea + networking
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| 3:30 - 4:00 pm |
NZ Trade and Enterprise
Mr George Arnold, ICT Specialist, NZ Trade & Enterprise
- Taking your product Global
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| 4:00 - 4:30 pm |
Sony Ericsson Update
Mr Graeme Sexton, Sony Ericsson, New Zealand
- Sony Ericsson product roadmap
- Sony Ericsson Developer World
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| 4:30 - 4:35 pm |
Lucky Door Prize (Sony Ericsson mobile
phone giveaway) |
| 4:35 - 4:45 pm |
Close |
| 4:45 - 6:00 pm |
Drinks |
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Book
tickets
Contact the Ericsson Mobility World New Zealand Team: developers@ericsson.com
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Last published February 17, 2007
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Marc & Mark
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Sharing their thoughts on business. |
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