"First impressions last" may be a cliché but it is true. Ocean Observations creates design concepts for mobile phones. Having the right design for icons and content is a powerful and low-cost marketing tool. In 2001 few companies understood the power of design; Swedish-based Ocean Observations was one that did. Now it is ready for a growing market.

Buy clothes, chocolates and other gifts for your Virtual Girlfriend, but pay with real money - Hong Kong-based Artificial Life has created a game where the player can have a relationship with an "artificial" girlfriend. The company is aiming to increase the wide scale use of such premium services.

Operators and users are no longer years apart in terms of technology. Today, the industry better understands what ordinary people look for. That’s the impression Mica Wulff Kamm from TeliaSonera got from last year's Ericsson Mobile Application Awards.