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ERICSSON GLOBAL | |
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MMS
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Reach the largest global base of MMS users
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Action and excitement play an important part in today's mobile lifestyle. The Multimedia Messaging Service (MMS) lets people capture the moment and share it instantly with friends and relatives. It is a simple, natural and attractive new way for people to communicate.
MMS brings fun and attractive applications for music, sports, images and news to users through the quick exchange of rich content to their mobile devices. MMS is one of the main drivers of new revenues in the telecommunications arena and is on the way becoming a mass market. MMS introduces new opportunities to provide content-to-person services and represents a definite leap forward for existing, innovative mobile applications. In short, MMS allows users to send multimedia messages from MMS-enabled handsets to other MMS-enabled users and to e-mail users. It also allows mobile users to receive multimedia messages from MMS users and from multimedia-enabled applications. About Ericsson and MMS The Ericsson Multimedia Messaging Service (MMS) solution includes all components and solutions that an operator needs to offer users a rich multimedia experience. The Ericsson Multimedia Messaging Center (MMC) provides the network side of MMS, and allows an operator to offer multimedia messaging to its mobile subscribers. The MMC is Ericsson's name for the Multimedia Messaging Service Center (MMS-C) as defined in 3GPP and OMA standards. The MMC is a highly flexible system that can be adapted to the needs of the operator and end users. It manages different sources to and from the mobile terminal, supporting a wide range of standard interfaces. The use of open standards and protocols such as Simple Mail-Transfer Protocol (SMTP) and HyperText-Transfer Protocol (HTTP) allows the operator to introduce other value-added services to compete in the ever-changing telecom world of tomorrow. Content-to-person applications are key drivers for the growth of MMS services. That is why the Ericsson MMC includes extensive support for value-added services, including for instance a standardized MM7 interface, SDK (software-development kit) for application developers, service level agreement management and enforcement, message management, short codes and digital rights management. The Ericsson Push Engine is an optional component of the MMC that allows the use of event-driven, multicasting and time-critical applications. Highlights of events can be made available to hundreds of thousands of subscribers within minutes of the event actually happening. Operators that have implemented the Push Engine can offer high-capacity multicasting of multimedia messages to application and content providers. About Ericsson's MMS MM7 VASP software-development kit Internet applications that need to send and receive MMS should use the standard MM7/SOAP protocol (3GPP 23.140) for interaction with the MMC. You can use the Ericsson MMS MM7 VASP (value-added service providers) SDK to implement and deploy new value-added service applications quickly and easily, confident that the applications will work correctly with the Ericsson MMC. The Ericsson MMS MM7 VASP SDK contains an MM7 API that allows development of the application using the multimedia service. The MM7 API is intended for the development of Java-based server-side applications for VASPs that want to send or receive MMS to mobiles via a mobile operator's MMC. One example is an Internet application that sends and receives multimedia messages to and from mobiles just like today's SMS. The MM7 API does not in itself constitute an official specification. Rather it provides a convenient programming interface for the MM7 protocol. The Ericsson MM7 is based upon ongoing work on 3GPP 23.140. Ericsson's role in MMS Ericsson is the worldwide market leader in mobile multimedia messaging solutions with more than 90 MMC contracts in August 2004 and more each month. Ericsson has provided multimedia messaging solutions to more than 100 mobile operators in more than 65 countries, serving nearly half the worldwide mobile subscriber base. Ericsson's MMS customers include:
Last published February 20, 2009
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