AR - it’s reality, only better

Augmented reality. Sounds futuristic, right? Fact is augmented reality, or AR, is fast becoming an integral part of living in a networked society. AR is like looking at the world through bionic eyes. From the browser on your smartphone, you can buy tickets while looking at a movie poster, see the ingredients for the meal you are about to order or find the location of the nearest bathroom. It’s about making life easier, by placing layers of digital information on top of a physical reality. And it is not just a thing of the future. AR is reality today – just better.

Tweets

  • RT @SStormes: Animated Street ART in MUMBAI, India.: http://t.co/HtOWYLmHpy #NewMediaArt #ArtOfResistance #AugmentedReality http://t.co/8jK…

    Retweeted by @MumbaiStreetArt

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  • RT @juliey4: Stuff we wrote on the tablecloth @ the #WomeninVR meetup 2nite 😂#AugmentedReality #vr http://t.co/rIRzITGRyj

    Retweeted by @VRWomen

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  • #AR - „The Architecture of Radio“: Diese App macht Funkwellen um dich herum sichtbar - t3n Magazin http://t.co/zZopzhBJPW #augmentedreality

  • Virtual Reality Is the Next Frontier for Retail. Via @adage #AugmentedReality #eCommerce http://t.co/wD29xk0Kbs http://t.co/455IXo5kWX

  • Discovery Joins Virtual Reality Bandwagon with Discovery VR http://t.co/bRAyJULkuI #AugmentedReality

  • New #AugmentedReality app visualizes radio waves around you. https://t.co/Em4jgJ7j4w http://t.co/c2w7HBmVAG

  • RT @eDiamSistemas: Oculus Connect 2 Starts from September 23 http://t.co/FvEtuASSPn #AugmentedReality

    Retweeted by @astrorembau

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Augmented Reality in action at MWC 2011

Augmented Reality in action at MWC 2011

It only takes few seconds to see what AR can do. We have three very short and snappy YouTube films from Mobile Word Congress to prove the point. Go on – give them a look.

Find what you need – fast

I’ll have what she’s having

Just like in the movies

CNN reports on AR

External views

This report from CNN shows how augmented reality is adding a new dimension to our world.

Watch it on CNN