Attending a sports match, concert or other event in a full stadium is a great experience that many people instantly want to share with friends and family, by - for example - uploading videos and photos to social networking sites. But interacting via Facebook, Twitter or SMS during such events can sometimes be tricky - due to the sudden increase in network traffic.
To overcome this issue and offer the most seamless experience for mobile device users at the stadium, Ericsson (NASDAQ:ERIC) has launched a stadium-optimized Wi-Fi solution. This solution consists of two products: the AP 5114 stadium-optimized Wi-Fi access point and the WIC 8000 Wi-Fi controller. Together, they create a Wi-Fi network that is integrated with the mobile network - in keeping with Ericsson's unique approach to heterogeneous networks.
In its Traffic and Market Data report, Ericsson forecasts that mobile data traffic will increase 10-fold between 2011 and 2016, mainly driven by video. This predicted growth, combined with the popularity and ubiquity of Wi-Fi on mobile devices, has created a trend toward operators deploying their own Wi-Fi networks. Given that social networking and video apps are used particularly heavily during major events, mobile traffic in stadiums is especially high. The result is that, from the operators' perspective, stadiums are like very dense metropolitan "villages" that require a wide range of wireless solutions - such as small cells, distributed antenna systems (DAS) and Wi-Fi as a complement to the existing macro network - to address all of the coverage and capacity requirements.
Dave Park, Head of Wi-Fi Product Line, Ericsson, says: "This Wi-Fi solution - which represents our first Wi-Fi product launch since our acquisition of BelAir Networks in April this year - enables stadium owners and managers to provide fans with the same options that they have when watching events at home, including instant replays and multi-view content feeds. Our solution meets all of the requirements that operators have for comprehensive, coordinated and integrated wireless coverage in stadiums."
Delivering additional radio network capacity and coverage through the deployment of small cells as part of a heterogeneous network is central to most mobile operators' mobile broadband strategies, and Wi-Fi is a key element. With Wi-Fi fully integrated into mobile access and core networks, users will enjoy seamless access to high-performance mobile broadband, whether they are connected over 3GPP or Wi-Fi, and operators will be able to choose connectivity to optimize the user experience.
NOTES TO EDITORS
In April this year, Ericsson acquired Canadian carrier-grade Wi-Fi vendor BelAir Networks and has integrated BelAir's industry-leading product portfolio into its heterogeneous network solutions: www.ericsson.com/news/1598985
Ericsson predicts Mobile Data Traffic to grow 10-fold by 2016
Download high-resolution photos and broadcast-quality video at www.ericsson.com/press
Ericsson is the world's leading provider of communications technology and services. We are enabling the Networked Society with efficient real-time solutions that allow us all to study, work and live our lives more freely, in sustainable societies around the world.
Our offering comprises services, software and infrastructure within Information and Communications Technology for telecom operators and other industries. Today more than 40 percent of the world's mobile traffic goes through Ericsson networks and we support customers' networks servicing more than 2.5 billion subscribers.
We operate in 180 countries and employ more than 100,000 people. Founded in 1876, Ericsson is headquartered in Stockholm, Sweden. In 2011 the company's net sales were SEK 226.9 billion (USD 35.0 billion). Ericsson is listed on NASDAQ OMX, Stockholm and NASDAQ, New York stock exchanges.
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Public & Media Relations
Phone: +46 10 719 69 92
Ericsson Investor Relations
Phone: +46 10 719 00 00
Ericsson de Puerto Rico EPR - 654 Muñoz Rivera Suite 1710 - 00918 -Puerto Rico -Phone: 787 771-1709