Broadband has become a natural part of our daily lives and routines. It’s an integral aspect of business and an enormous opportunity for the converging communications industry.  Today, the main driver of broadband is the Internet. Over a billion users access the Internet daily. 'Broadband Everywhere' is now on the verge of becoming the fundamental enabler of a whole range of new revenue-generating services for network operators, communication service providers and others. Governments and regulatory agencies are also driving the expansion of broadband use. Many countries are sponsoring new initiatives that increase national productivity, save resources and realize strategic advantages. In turn, these initiatives encourage even further penetration and new initiatives.

Broadband everywhere enables richer communication between people no matter where they are. The Internet has become our doctor, lawyer, banker and government official. It provides us with a direct channel to government authorities, health services and local communities, channels we want available all the time and everywhere. And the Internet is rapidly becoming our entertainment channel of choice with an unparalleled selection of music, movies, TV shows and news. Even a country’s communication maturity and economic development will increasingly be determined by its broadband penetration and its seamless availability. It is widely accepted that an extended broadband network positively impacts a country’s Gross Domestic Product (GDP).

Enterprise and consumer broadband subscriptions have already proven to be one of the fastest service adoptions in history – even exceeding the growth rate of mobile telephony. The convenience and benefits of “always on” broadband Internet access are so apparent and appealing that its widespread rollout is continuing at record pace. As world economies continue to improve, the demand for broadband access is accelerating. Broadband already reaches 350 million subscribers. By 2012, this figure is projected to explode to over 1.8 billion with most of them using mobile devices.

As with most services that started in fixed networks, broadband has migrated into the mobile world. With over 70 million subscribers worldwide at present, mobile broadband will make up an increasingly larger part of the future growth in Broadband expected to reach an estimated 1.2 billion in 2012.